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The Rules of the Game

No, it’s not about Jean Renoir’s 1939 classic, The Rules of the Game, though the society in collapse that the film depicts resonates eerily in our contemporary era.

It’s about a report by Tricia Duryee in the Wall Street Journal, announcing Google+’s new video games policy; instead of taking a 30% cut of the action as Facebook and Apple do, Google+ will only take 5%, and leave 95% for the game manufacturers, although this is an introductory offer, and once they get market share, who knows what will happen?

As Duryee reports, “Google+ Games Product Manager Punit Soni explained that initially Google will share 95 percent of the revenue from virtual goods sold with the developers and keep only five percent for itself. That confirms what I originally reported hearing from sources last month.Soni said it could change in the future, but pricing today will be based on the company’s new in-app payments platform, which charges five percent for microtransactions on the Web (unlike the 30 percent Google charges on Android).”

Let the games begin!

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About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions.

In The National News

Wheeler Winston Dixon has been quoted by Fast Company, The New Yorker, The New York Times, the BBC, CNN, The Christian Science Monitor, US News and World Report, The Boston Globe, Entertainment Weekly, The Los Angeles Times, NPR, The PBS Newshour, USA Today and other national media outlets on digital cinema, film and related topics - see the UNL newsroom at http://news.unl.edu/news-releases/1/ for more details.

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