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Saul Bass — Master of the Main Title

I’m tired of blogging about the ephemeral lately, so let’s take a look at a classic. Saul Bass, designer of some of the most memorable and iconic main titles for films in the 20th century, the golden (and really, the only) era in which pre-digital celluloid ruled. Ian Albinson, editor-in-chief of the web site Art of The Title has put together a short montage — just 1:44 — of some of Bass’s best work. You can get to this by clicking on the image above. It’s smooth, refreshing, imaginative work.

As Albinson notes, “To celebrate the release of the long-awaited book Saul Bass: A Life In Film & Design by Jennifer Bass and Pat Kirkham, I put together a brief visual history of some of Saul Bass’s most celebrated work. The Museum of Modern Art (MoMA) will also celebrate the life of Saul Bass with a film screening and talk on Monday, November 14, 2011, at 7:00 p.m. This special event features the New York premiere of Saul and Elaine Bass’s Academy Award-winning short Why Man Creates (1968), newly preserved by the Academy Film Archive, as well as a rich selection of title sequences, commercials, and corporate campaigns.”

The event is past, but the book is a real keeper; read all about it here.

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About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions. To contact Prof. Dixon for an interview, reach him at or

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