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Frame by Frame

Frame by Frame Video: Commercials in Movie Theaters

I have a new video today, directed and edited by Curt Bright, on advertisements in movie theaters. You can see it by clicking here, or on the image above.

I’m not at all sure that the image above is appropriate in this regard; these people seem to be enjoying what’s on the screen, which isn’t often the case with commercials. As the profit margin for theatrical presentation of films continues to drop, however, and even concession stands profits don’t really make that much difference, commercials at the movies have become a necessity if movie theaters are going to continue to survive.

This video offers a brief explanation of the problem; thanks again to Curt Bright for an excellent job on the direction and editorial supervision of this piece.

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About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu. Visit him at his website wheelerwinstondixon.com.

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National media outlets featured and cited Wheeler Winston Dixon on a number of topics in the past month. Find out more on the website http://newsroom.unl.edu/inthenews/