I have a new video today, directed and edited by Curt Bright, on advertisements in movie theaters. You can see it by clicking here, or on the image above.
I’m not at all sure that the image above is appropriate in this regard; these people seem to be enjoying what’s on the screen, which isn’t often the case with commercials. As the profit margin for theatrical presentation of films continues to drop, however, and even concession stands profits don’t really make that much difference, commercials at the movies have become a necessity if movie theaters are going to continue to survive.
This video offers a brief explanation of the problem; thanks again to Curt Bright for an excellent job on the direction and editorial supervision of this piece.