Most of the chatter on this film centers on the sheer implausibility of its premise, and that’s certainly a factor here. But it seems to me that in the end, Sharknado is no better or worse than 2012, War of the Worlds, White House Down, Olympus Has Fallen, Paranormal Activity, Transformers: Revenge of the Fallen or any number of big budget multiplex movies that have been flooding theaters in recent years. The studio behind this cheerfully insane project, aptly named The Asylum, has been cranking out “mockbusters” (or cheap copies of major studio films) for quite some time — most recently Asylum released Atlantic Rim as a response to Pacific Rim, and in the past has created such films as Snakes on a Train (yes, Train), The Day The Earth Stopped (or Stood Still), and numerous other unorthodox projects.
But for films that are made for a pittance — anywhere from $500,000 to $1,000,000 all in, and then released either through the SyFy Channel, or as On Demand streaming video, or even on DVDs and Blu-Rays, The Asylum’s projects are the essence of action movies; fast moving, shamelessly designed to appeal to audiences, utterly poker-faced no matter how outrageous the concept, and most of all economical – they move along at a rapid clip, and thanks to the legions of interns working for little or no money, have surprisingly high production values. Add a few stars on the way down, some recognizable faces from the soaps or reality shows, and a whole lot of CGI effects, and you have the Asylum formula.
In the end, it seems to me that Sharknado is altogether a better dumb genre action movie than many films currently in release – think of The Lone Ranger, for example – and that film cost $225,000,000 (!!) just to shoot, before promotion and DCP print costs. It’s staggering to think that a film can still be made these days for as little as $500,000, and at that price, The Asylum could make a stunning 450 full-length features – amazing when you think about it even for a moment. There’s so much wastage in Hollywood now, in both above and below the line costs — critics and the majors deride The Asylum’s films, but they’re the essence of crowd-engineered responsive genre filmmaking.