Here’s a brilliant new book by cultural theorist Jonathan Crary, who teaches at Columbia University, and is one of the founders of Zone Books, one of the most important publishers of critical theory today. Crary’s thesis is simple: in the world of late capitalism, the one area that the tech-heads and bean counters don’t control is sleep – and it bothers them. You should be awake, consuming things, performing tasks, and not wasting all that time on sleeping and refreshing your mind and body. When you’re awake, you’re useful; when you sleep, you are disconnected, and that will never do.
Opening with an alarming passage on the government’s study of the migratory patterns of the white-crowned sparrow, which is able to stay awake for seven days at a clip during flight, and noting how the military and also civilian researchers are working to see if this can’t be applied to humans, so that they, too, can remain alert and functional for a week at a time – and not content with that, perhaps for as long as fourteen days without sleep – Crary links this colonization of our sleeping hours to an unforgiving regime created by hypercapitalism, which values us only as consumers or producers of materials that can then be sold, and not as individuals – just cogs in the machine.
As the book’s promotional materials note, “24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity and eroding forms of community and political expression, damaging the fabric of everyday life.
Crary examines how this interminable non-time blurs any separation between an intensified, ubiquitous consumerism and emerging strategies of control and surveillance. He describes the ongoing management of individual attentiveness and the impairment of perception within the compulsory routines of contemporary technological culture. At the same time, he shows that human sleep, as a restorative withdrawal that is intrinsically incompatible with 24/7 capitalism, points to other more formidable and collective refusals of world-destroying patterns of growth and accumulation.”
This is a brilliant blast of a book, all the more important in a world where social inequity is becoming more and more pronounced. Brief — it’s only 128 pages long – and written in a direct, accessible style, 24/7: Late Capitalism and the Ends of Sleep is an indispensable study of capitalism run amok, in which people cease to exist, and become bits of information in vast data machines, to be sold, used, and dispensed with at whim.