It then had about 300,000 views. I went to the gym, worked out, came home, and it was still there, with 300,000 more views. By Saturday night, it had 2,285,415 views, and was still going strong. By 8:21 AM on Sunday, it had 3,703,441 views, and had knocked the trailers for several “big” summer movies out of the top spot. By Sunday afternoon, it had amassed 4,217,784 views, and by Sunday night, 5,461,489 views, and showed no signs of slowing down. As of Tuesday May 13th, it was still climbing, with an amazing 8,502,302 views. So what it is it?
It’s 33 seconds of a rabbit, in close-up, eating some raspberries, so you can’t say that it’s inaccurately described. At least no one is getting killed, there isn’t some horrible disaster, and perhaps that’s the point – this rabbit doesn’t know about any of this, and simply wants to eat some raspberries, even if she/he doesn’t know what raspberries are – they’re sure tasty!
Perhaps more than a century after the cinema was invented, we’ve gone back to the days of the Lumière Brothers, who simply photographed the world around them in static, one minute films with no camera movement, showing workers leaving their bicycle factory, or people walking in the park, or a baby having a snack – and why not? It’s pure, simple, clear, and innocent.
When Andy Warhol first started making films in the early 1960s, with such titles as Eat (45 minutes of a man eating a mushroom), Sleep (6 1/2 hours of a man sleeping), Haircut (33 minutes of a man getting a haircut), to say nothing of his long series of several hundred 3 minute “screen tests,” he was doing much the same thing.