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Jeffrey Fleishman on Marketing Hollywood Films Abroad

Saturday, April 16th, 2016

Foreign playdates account for 70% of the Hollywood box-office take, but you have to know how to do it.

As Jeffrey Fleishman reports in The Los Angeles Times, “like many in the film distribution business, Mimi Steinbauer has a story — ‘funniest example ever’ — of the ingenious sleight of hand in marketing American movies to foreign lands. In her case it was Machete, a picture by Robert Rodriguez about a Mexican drug lord, an ex-federal agent and a racist Texas senator. With comedy, satire and caricature, the film was a violent and outlandish comment on America’s immigration debate.

Buyers in Thailand, however, weren’t interested in political overtones. ‘The Thais called it Machete: Splatter Blood and there was blood all over the poster,’ said Steinbauer, president and chief executive of Radiant Films International in Los Angeles. ‘I said, “You can’t call it that.” But they said it would work and it did. It wasn’t a lie per se. It wasn’t a slasher film, but they knew their audience.’

Distributing and marketing American films to other countries is a game of deciphering aesthetics and culture. What appeals to one nation may turn off another. Europe prefers sex to shootouts, while Asia and the Middle East are rapt by action and violence. Italians recoil at science fiction, Argentines drift toward the intellectual, Russians adore Minions but are cool to interracial love stories, and one distributor described American dramas as ‘the big dirty word in our business.’

Race, politics, religion all factor into how films are packaged. Steinbauer and other U.S.-based film distributors are intimate with local markets and how an American distribution campaign may have to be recast — at times dramatically so — to resonate abroad.

Understanding international preferences is crucial as Hollywood and independent filmmakers reach for larger global shares. World-wide ticket sales reached a record-breaking $38.3 billion last year. More than 70% of the film industry’s box office is generated overseas, a figure that is increasingly driving strategy and financing decisions.

Tapping into the fascinations of audiences from Beijing to Brussels is a high-stakes alchemy of language, allure, censorship, the style of a trailer, the background color of a poster and the bankability of a star such as Nicolas Cage, who despite a declining career is still a good bet in Asia. Such calculations require people with on-the-ground knowledge of specific regions — the kind of innate sensitivity you can’t learn in Hollywood.”

A fascinating article, about a topic which merits more discussion; read it by clicking here, or on the image above.

Lost “Masterwork” Found: Thomas White’s Who’s Crazy? (1966)

Friday, April 15th, 2016

A lost “beat” classic has been found and restored, featuring an epic soundtrack by Ornette Coleman.

As Peter Monaghan writes in Moving Image Archive News, “thanks to an overdue search of the filmmaker’s garage, a rarity from the experimental film ferment of the 1960s was just screened for the first time in almost 50 years, at Anthology Film Archives in New York. With that, Who’s Crazy?, in a restoration by Anthology’s John Klacsmann and distribution by Grand Motel Films, has reemerged as an emblem of its age.

In 1965, Thomas White, then a 33-year-old American living a bohemian life in Montparnasse, made the 73-minute feature in Heist-sur-Mer, Belgium, with a set of collaborators-of-the-moment. Those included members of New York’s Living Theater, playing a bus load of residents of an asylum for the insane, and a soundtrack by the jazz icon Ornette Coleman, who even recorded a cut for the film with singer Marianne Faithfull, then in her late teens and already embarked on a life course whose mayhem the inmates might have recognized.

The rediscovery of the film has made a splash, not only because, as Richard Brody put it in The New Yorker, in article entitled “A Lost Masterwork is Found,” the film “bursts the bonds of movie logic to unleash the primal ecstasy of the cinema,” but also because of its place in the history of truly independent filmmaking of that time.

It has, for instance, links to Shirley Clarke’s recently revived 1962 portrayal The Connection, which was made from a play mounted by Living Theater co-founders Judith Malina and Julian Beck . . . Who’s Crazy had been missing for decades, listed as lost by the Library of Congress.” And when the Library of Congress says that a film is lost, that’s usually the case. But here, we got lucky. Hopefully, as Brody notes in his essay, linked above, a DVD will soon be forthcoming.

Readers of this blog know that I hold a special place in my heart for such deeply personal works, made in an era before money was ruling factor in nearly all forms of social interaction, and what Brody referred to as “the primal ecstasy of the cinema” dominated filmmaking, which was then cheap, and within the range of nearly everyone- just pick up a camera and shoot.

At the same time, the standard rules of “three act narrative,” or any form of narrative for that matter, clearly went out the window, and what was valued above all was spontaneity, authenticity, and capturing the moment, rather than CGI ridden spectacles in which every movement is defined by green screen technology. Not everything has to be planned out in advance; in fact, sometimes nothing needs to be planned at all. Sometimes, if you get an enormously talented group of people together and give them free reign, the results can be remarkable.

Writing in The New York Times, Jim Hoberman agrees, noting that “an anarchic rave with a wacky new-wave flavor, “Who’s Crazy?” opens on a bus that breaks down in the middle of nowhere. The passengers are psychiatric patients who, eluding their keepers, take refuge in a deserted building, haphazardly creating a new society complete with rituals that include a trial and a wedding.

Mr. White, reached by phone this month at his home in Connecticut, said 10 hours of film were shot over 10 or 12 days. The scenario was based on the actors’ improvisation. ‘Nobody told them what to do,’ he said.

Left to their own devices, the performers engage in breathing exercises, dress up in funny hats, play instruments, mill around, stage group hugs, make a mess, cook food, play with candles, stare into one another’s eyes, break into primal screams and declaim poetry in beatnik rants that might have been recorded at an open mike at Cafe Wha? The polyrhythmic cascade of honks and squawks produced by Mr. Coleman, abetted by his sidemen — the bassist David Izenzon and the drummer Charles Moffett — imbue these activities with tremendous energy.”

Watch the trailer for the film by clicking here, or on the image above.

The Chinese Cinema Explosion – 22 New Screens Every Day

Monday, April 11th, 2016

The theatrical film experience in China is absolutely exploding.

As the CBS News program 60 Minutes reports, “The movie business is booming across China. Shopping malls have popped up everywhere, and with them, theaters. Twenty-two new movie screens open every day, that’s right, every day. In the last five years, box office receipts have grown a staggering 350 per cent . . .

In February, the Chinese box office brought in over a billion dollars for the first time ever, beating the U.S. and Canada. China, with its 1.3 billion people, is expected to become the biggest movie market in the world as early as next year. Hollywood has taken notice, partnering with Chinese studios and making blockbusters as much for Chinese audiences as American ones. But the U.S. film industry is also facing competition from Chinese moguls and movie stars with big ambitions . . .

Chinese studios produce over 600 features a year, action movies, sci-fi, thrillers . . . [Said one seasoned observer of the Chinese film industry] ‘they are smart. They understand storytelling. They are super well-versed in what works in their own country. They are super well-versed in what works globally. I couldn’t be more excited. So I would say– you know, Hollywood, watch out.’”

This is a fascinating story – read the entire piece here, with videos.

William Castle’s The Night Walker (1964) Finally Released on DVD

Wednesday, April 6th, 2016

William Castle’s last truly accomplished suspense film is finally available on a DVD release.

As Wikipedia notes, “The Night Walker is a 1964 American psychological suspense thriller by genre specialist William Castle, with an original screenplay by Robert Bloch, starring Barbara Stanwyck, Robert Taylor, Hayden Rorke, Judi Meredith, Rochelle Hudson, and Lloyd Bochner as ‘The Dream.’ The film was one of the last black and white theatrical features – photographed by suitably dreamlike monochrome by the gifted Harold E. Stine – released by Universal Pictures, and Stanwyck’s last theatrical motion picture, before she moved over exclusively to television work.

The film chronicles the ordeal of Irene Trent (Stanwyck), who is unhappily married to a blind, pathologically possessive millionaire inventor, Howard Trent (Rorke). Howard and Irene’s palatial mansion is packed with an endless assortment of clocks, all in perfect synchronization, and Howard tape records all conversations in the house for later reference, hoping to catch Irene plotting an illicit liaison.

Irene thus lives in a constant state of dread, wondering how far Howard’s jealousy will go. Yet despite Howard’s continual accusations of infidelity, Irene remains faithful to Howard, but has nightly recurrent dreams of a fantasy lover as a sort of escape from the reality of her tormented existence. She is also attracted to Howard’s personal attorney, Barry Moreland (Taylor), the only visitor allowed in the house.

Howard spends most of his time working in his laboratory on a variety of projects, the nature of which he refuses to divulge to anyone. As tensions mount, Irene feels trapped in a loveless, lonely relationship. But suddenly, everything changes: one night, Howard is killed by an explosion in his laboratory, and Irene inherits the house and Howard’s entire fortune.

The laboratory itself, a charred wreck, is secured from the rest of the house by a deadbolt so that no one may enter. Irene, after consulting with Barry Moreland, decides to move out of the house, into the back room apartment of a small beauty shop she owns, ‘Irene’s,’ which she operated before she met and married Howard. Almost immediately, the dreams of a fantasy love begin again, with increasing intensity, until they take the form of an “ideal” man—known only as ‘The Dream’ (Bochner).

Night after night, ‘The Dream’ appears before Irene, whisking her away to a bizarre wedding ceremony in which she ‘marries’ ‘The Dream’ in front of a group of wax figure witnesses, or engages in a harmless tryst over champagne in a deserted hotel. Irene begins to doubt her sanity and unaccountably finds herself wishing to return to the nightmarish house she shared with Howard. But the reality behind Irene’s dreams is a secret that The Night Walker withholds until the very end; a bizarre and complex tale of murder, betrayal, and deception.

Modestly budgeted, and shot entirely at Universal City, the film was a change of pace for Castle, who usually relied on gimmicks to sell his films, such as ‘Emergo’ for House on Haunted Hill, or ‘Percepto’ for The Tingler. This time, Castle relied on Bloch’s reputation as the author of the novel on which Alfred Hitchcock’s Psycho is based, as well as the re-teaming of Stanwyck and Taylor, who had been married from 1939 to 1951, as being sufficient to publicize the film.

Nevertheless, the film was not a financial success. The Night Walker marked the end of Castle’s most influential period as a director, although he would go on to produce and/or direct a number of additional films for Universal, and later, Paramount Pictures – most notably producing Roman Polanski’s Rosemary’s Baby in 1968.”

This has been available only on VHS since 1993; it’s really nice to see this sharp, atmospheric film get a legitimate DVD release as part of the TCM/Universal “Selects” series, on a double bill with director Harvey Hart’s lost supernatural thriller Dark Intruder, another film that has never been available on DVD, with a strong link to the works of the writer H.P. Lovecraft. The DVD was released with almost no publicity on December 7, 2015, and I just stumbled over it by accident – I hope people will take the time to watch this intriguing and impressive film, a lost gem that really deserves greater attention.

The Night Walker – with a great score by Vic Mizzy – is well worth viewing.

Bruce Baillie Finally Gets A Retrospective

Sunday, April 3rd, 2016

Bruce Baillie is one of the greatest, and yet least known, of all American filmmakers.

As Manohla Dargis writes in The New York Times, “one of the most perfect films that I’ve ever seen runs a total of three minutes. Shot in 1966, Bruce Baillie’s All My Life opens on a pan of an old picket fence framed by the blue sky above and a stretch of summer-brown grass below. On the soundtrack, you can hear the crackle and hiss of an old record that’s soon filled with the sounds of Ella Fitzgerald singing ‘All My Life’ in a 1936 session with the pianist Teddy Wilson.

In many respects, the image is perfectly ordinary, the kind that you chance on if you’re driving along, say, a California road, as Mr. Baillie was when he popped out of a car, seized by inspiration. Yet, as the camera continues to float left and Fitzgerald begins singing (‘All my life/I’ve been waiting for you’), something magical — call it cinema — happens in the middle of the first verse. As the words ‘my wonderful one/I’ve begun’ warm the soundtrack, a splash of red flowers on the fence suddenly appears, as if the film itself were offering you a garland.

Of course it’s Mr. Baillie, now 84, who, with artistry and sensitivity — to color, nature and a camera movement that unwinds like a scroll — found the precise moment to join that song with those flowers, a union that illuminates the sublime in the everyday. The film’s genesis, Mr. Baillie told the writer Scott MacDonald in 1989, was that Fitzgerald recording and ‘the quality of the light for three summer days’ on a stretch of Northern California coast. After days of admiring the light’s beauty, Mr. Baillie said he decided, ‘No, I cannot turn my back on this!’ By the final day, he had begun immortalizing that light with a camera, a roll of outdated Ansco film stock and a tripod.

You can watch All My Life and other Baillie films online, but don’t. If you really want to see that masterwork the way it was meant to be experienced, you should watch it in the partial retrospective of his work that begins Saturday, April 9 at the Film Society of Lincoln Center. Organized by Garbiñe Ortega, this traveling five-program series, All My Life: The Films of Bruce Baillie, includes 14 of his films dating from 1961 through 1977, as well as 13 short titles by contemporaries like Stan Brakhage, Robert Nelson and Chick Strand. In New York, the Baillie screenings, which begin April 9, are part of a larger Film Society documentary series, Art of the Real.”

Baillie has been patiently working on these films for years, and almost studiously avoided the limelight; in addition to the films that Ms. Dargis mentions, I would add several of my own favorites – Quixote (1965), Quick Billy (1968-1969), Have You Thought of Talking to The Director? (1962), Mass for the Dakota Sioux (1964), and A Hurrah for Soldiers (1963), one of the most effective and elegiac short films ever made, which Baillie describes as being “dedicated to Albert Verbrugghe, whose wife was killed in Katana by U. N. soldiers.”

Baillie’s films are simply “essential cinema” in every sense of that oft-used phrase, and the chance to see his work in a gallery setting should not be passed up, if you can possibly attend these screenings. As Baillie said of his film work, “there were ages of faith, when men made natural connections between themselves and the place in which they lived, the plants they cultivated, the fuel they used for warmth, their beasts, and their ancestors. My work will be discovering in American life those natural and ancient contacts through the art of cinema!”

Bruce Baillie – an authentic, and undervalued, poet of the cinema.

Éric Rohmer: A Biography by Antoine de Baecque and Noël Herpe

Friday, April 1st, 2016

I’ve been reading an advance copy of Éric Rohmer: A Biography, and it’s an absolutely brilliant book.

As the Columbia University Press website notes, “the director of twenty-five films, including My Night at Maud’s (1969), which was nominated for a Best Picture Academy Award, and the editor in chief of Cahiers du cinéma from 1957 to 1963, Éric Rohmer set the terms by which people watched, made, and thought about cinema for decades. Such brilliance does not develop in a vacuum, and Rohmer cultivated a fascinating network of friends, colleagues, and industry contacts that kept his outlook sharp and propelled his work forward. Despite his privacy, he cared deeply about politics, religion, culture, and fostering a public appreciation of the medium he loved.

This exhaustive biography uses personal archives and interviews to enrich our knowledge of Rohmer’s public achievements and lesser known interests and relations. The filmmaker kept in close communication with his contemporaries and competitors: François Truffaut, Jean-Luc Godard, Claude Chabrol, and Jacques Rivette. He held a paradoxical fascination with royalist politics, the fate of the environment, Catholicism, classical music, and the French nightclub scene, and his films were regularly featured at New York and Los Angeles film festivals. Despite an austere approach to life, Rohmer had a voracious appetite for art, culture, and intellectual debate captured vividly in this definitive volume.”

To that, I can only add that this is the book on Rohmer’s life and work, superbly translated by Steven Rendall and Lisa Neal. Both of the volume’s authors are eminently qualified for the project: Antoine de Baecque is a professor of the history of cinema at the University of Nanterre, and has published biographies of François Truffaut and Jean-Luc Godard, in addition to serving for a number of years as editor in chief of Cahiers du cinema, while Noël Herpe is a senior lecturer at the Université de Paris VIII, and has published works on René Clair and Sacha Guitry, as well as a book of interviews with Éric Rohmer about his text Le Celluloïd et le Marbre.

With many behind the scenes photographs, selections from correspondence, detailed financial accountings of production circumstances, and offering a sympathetic yet clear-eyed portrayal of Rohmer as alternatively imperious and yet by turns extraordinarily generous to neophyte filmmakers, Éric Rohmer: A Biography is a feast of a book. I have been returning repeatedly to the volume in the past few days, marveling at the detail and precision of the text, which in many ways mirrors the precise yet romantic tone of Rohmer’s films themselves. Now, if only all of Rohmer’s works would come out in a complete DVD box set, we’d have a much fuller sense of this extraordinary artist’s legacy.

Éric Rohmer: A Biography will be released in June 2016 – you should order an advance copy now.

Tina Hassannia – No DVDs of Many Films by Women Directors

Thursday, March 31st, 2016

Tina Hassannia has a superb article on the lack of DVDs of films directed by women in Movie Mezzanine.

As she notes, “one consistent request on Twitter from female film critics and cinephiles in particular is more female-directed films. Last month, film critic Sophie Mayer analyzed Criterion’s entire collection and found that only 21 of their titles were directed or co-directed by women (including films released under Criterion’s Eclipse banner). That’s 2.6% of the whole collection, which in Mayer’s estimation is a ‘pretty meagre number.’

As telling as that number might be about a potential gender bias, the statistic only scratches the surface of what is a much broader and more complicated picture when it comes to releasing female-directed films on home video. It’s worth pointing out other characteristics of Criterion’s collection in relation to that figure.

While Mayer notes a higher number of films are directed by women in mainstream film—a still-measly 7%—Criterion’s titles represent a diverse number of cinemas that do not fall necessarily in the mainstream category; it would likely be impossible to determine the percentage of women directors in every national cinema around the world since the birth of movies. That number is likely to be much lower than 7%.

The 2.6% number also doesn’t account for the decades when there were few working women directors around the world. While women directed movies in the early Hollywood era, the profession became mostly male territory by the 1930s, and for several subsequent decades, there were almost no female directors working at all in the studio system (with some notable exceptions, like Ida Lupino). Even by the 1960s, some of the world cinemas we cherish today were only starting to find their roots and hadn’t yet standardized the practice, or even implicitly decided to allow, encourage, or prohibit women to helm a picture.

There were also more notable films made by women in the 1930s-1960s in other types of cinema—like avant-garde, independent, and documentary films—than in Hollywood. This hasn’t changed that much in the last half-century, as the gender bias in Hollywood continues to be a systemic problem. Even so, think of your favorite female-directed films: no matter which genre or country they hail from, the largest percentage were likely made in the 1970s or later.

Despite the continuing gender bias, more women have been making movies of note in the last 30 to 40 years than in the decades preceding. This is an important factor to consider, as more than half of Criterion’s collection are films that were made in the 1930s-’70s. Much of their library derives from a period when there were generally fewer working female filmmakers.

Instead of relying on statistics to examine Criterion’s collection, then, it may be more helpful to think of women-directed titles that deserve a deluxe treatment. No matter what the numbers, statistics, or decades show, given their power, Criterion would go a long way in challenging the canon by releasing more titles made by women. But the reality is that releasing films from a smaller demographic is much more difficult than one might imagine.

Last week, I queried Twitter for female-directed titles that should get the Criterion treatment. Great responses poured in, among them the films of Dorothy Arzner and Maya Deren, Claire Denis’s Beau Travail, Barbara Loden’s Wanda, and Jennie Livingston’s Paris is Burning. Some of these films, however, are already available from other distributors, some with restorations and supplements that are on par with or close to the quality associated with Criterion.”

All I can do is second this heartily, but also note that in addition to the directors mentioned, I would love to see a complete box set of the films of Alice Guy – some of her films are out on a Gaumont two disc set – Lois Weber (pictured at the top of this post), Ida May Park, and especially Ida Lupino, who is mentioned in this article, but whose pioneering work deserves a complete box set of all her work in the 1950s, when she was the only female director working in Hollywood. In any event, this is a real issue, one that won’t go away, and one that needs to be rectified, not only by Criterion, but by all the archival DVD labels – and no EST downloads, either. DVDs – restored, remastered, pristine, living – are the only way to go here.

This is a sharp, impassioned article – you can read the entire essay by clicking here.

Alexandra Heller-Nicholas on Suspiria (1976)

Saturday, March 26th, 2016

Here’s an interesting new book on Dario Argento’s classic horror film, Suspiria.

Part of the relatively new series of short monographs on individual horror films, Devil’s Advocates, published by Auteur Press in the UK and distributed in the US by Columbia University Press, Alexandra Heller-Nicholas‘ take on Suspiria is at once original and deeply subversive, for as the notes for the volume argue, “as one of the most globally recognizable instances of 20th century Eurohorror, Dario Argento’s Suspiria (1976) is poetic, chaotic, and intriguing. The cult reputation of Argento’s baroque nightmare is reflected in the critical praise it continues to receive almost 40 years after its original release, and it appears regularly on lists of the greatest horror films ever.

For fans and critics alike, Suspiria is as mesmerizing as it is impenetrable: the impact of Argento’s notorious disinterest in matters of plot and characterization combines with Suspiria’s aggressive stylistic hyperactivity to render it a movie that needs to be experienced through the body as much as through emotion or the intellect. For its many fans, Suspiria is synonymous with European horror more broadly, and Argento himself is by far the most famous of all the Italian horror directors.

If there was any doubt of his status as one of the great horror auteurs, Argento’s international reputation was solidified well beyond the realms of cult fandom in the 1990s with retrospectives at both the American Museum of the Moving Image and the British Film Institute. This book considers the complex ways that Argento weaves together light, sound and cinema history to construct one of the most breathtaking horror movies of all time, a film as fascinating as it is ultimately unfathomable.”

This is a really sharp book, and an excellent series, which seems to take its inspiration from the long-beloved BFI series on individual film classics, but concentrating on one genre – the horror film – alone. Volumes in the series thus far include studies of the classic British horror film Dead of Night (1945 – and a particular favorite of mine), Nosferatu, The Curse of Frankenstein, John Carpenter’s version of The Thing and many others – there are so many potential candidates for examination that this series seems to be just beginning.

I’d love to see a volume on Terence Fisher’s Dracula (aka Horror of Dracula), or Roger Corman’s version of The Pit and The Pendulum, right off the top of my head, and the writers are all clearly enthusiastic about their work, so I’m sure we’ll see books on these key films shortly. Brief, compact, and authoritative, these are the volumes to beat on these classic genre films, and augur well for the continuation of the series, which seems to have really filled a niche. In any event, Alexandra Heller-Nicholas’ book on Suspiria is a good place to start – and then you can go on from there.

This is an intriguing group of short volumes – well worth exploring.

Mike Fleming Jr. – Low Budget Movies That Made Big Bucks

Thursday, March 24th, 2016

Mike Fleming Jr. of Deadline showcases five low budget features that defied box-office expectations.

As Fleming writes in Deadline, “each year when Deadline runs its film profitability countdown, readers understandably ask about wildly profitable films, usually genre pictures, that don’t merit inclusion on the basis of highest domestic gross. But that doesn’t mean these films don’t tell compelling stories in their own right. So this time, we included snapshots of five overachieving pictures.”

Among the films Fleming highlights are The Second Best Exotic Marigold Hotel, Paper Towns, Unfriended and The Visit. I have already blogged on The Visit, which I thought was an interesting, bare bones film, and it turns out The Visit was also highly profitable as well, for as Fleming reports, the picture cost just $5 million to make, while the global box office was $98 million, leaving a $43 million net profit after expenses – “a smashing result to the studio’s bottom line.”

Equally impressive from a financial point of view is Unfriended, “launched in April without much fanfare, from Timur Bekmambetov’s Russia-based film factory Bazelevs. The key here is that the makers delivered this movie for a $1M budget, and it reached the mainstream. The picture grossed $64 million globally [with a] net profit of $17.3 million.”

Both The Visit and Unfriended were small films, with minimal sets and fairly unknown actors, that nevertheless crossed over to mainstream success because they contained that rarest of all elements in Hollywood today – an original, topical idea. And audiences responded.

So you don’t need a lot of money to make a successful feature film – all you need is talent.

Batman v Superman: Diminishing Returns

Thursday, March 24th, 2016

After two years of post-production, Batman v Superman: Dawn of Justice finally his theaters today.

As I wrote back in June 26, 2015 of Zack Snyder’s latest film,”in the mid 1940s, Universal was coming off a two decade wave of horror movies, such as Frankenstein and Dracula (both 1931), The Mummy (1932) and The Wolf Man (1941), but at length, audiences were bored with just one monster, and demanded something to amp up the franchise. Thus, Frankenstein Meets The Wolf Man (1943) was born, the first of the Universal monster ‘team ups,’ but in short order, the entire franchise collapsed as Universal combined nearly all their famed horror icons in two ‘monster rally’ entries, House of Frankenstein (1944) and House of Dracula (1945), in cheap, hastily staged films that did little more than revive the monsters only to destroy them.

With these final two films in the initial series, it seemed that the franchise was exhausted, and the next Universal horror entry wasn’t a horror entry at all; it was the parody Abbott & Costello Meet Frankenstein (1948). It wasn’t until Hammer films re-energized these classic characters in such films as The Curse of Frankenstein (1957) and Horror of Dracula (1958) that the franchise once again took on new life.

It seems to me that we’re now at a similar point with the DC Universe; the Superman series seems a bit played out, as the character seems a bit too straight arrow to relate to 21st century audiences; and Christopher Nolan has run the Batman series into the ground, as did Tim Burton and Joel Schumacher before him, so that both characters seem, for the moment, played out for the contemporary viewer.

What to do? Why, just put them both in one film, as a a sort of WWF smackdown, recalling the first Universal team up, Frankenstein Meets (or more accurately, ‘battles’) The Wolf Man. And so now we have Batman v Superman: Dawn of Justice, directed by Zack ‘300′ Snyder on a $200 million dollar budget, which wrapped filming in December 2014, and is now going through an apparently intensive post-production process, and won’t be released – at latest word – until March 25, 2016. What the final cost will be, who knows? Will it ‘blow up’ like Jurassic World, and make a fortune? DC certainly hopes so.

It seems worth noting to me that Marvel has been much more successful at these ‘ensemble’ films lately, but then they have a much larger cast of characters to work with. And when one character gets tired, they just sideline her or him for a while, and go for an Avengers team-up, and everyone seems happy as the dollars roll in, and then Marvel eventually gets around to rebooting whatever needs to be jump started next, as the cycle continues with Sisyphian relentlessness.

But DC, I think, doesn’t have the same depth in its playing field, and so this team-up has, at least for me, the inescapable whiff of ‘last chance at the genre corral,’ when you take your two most influential characters and put them into a face-off. After this, what can you do; repeat the same thing all over again, perhaps throwing in The Green Lantern for some added traction?

It seems sad to me that this is one of the most hotly anticipated tickets of next year – because the whole thing seems so formulaic and predestined, but there it is. On yes, and Wonder Woman, in the person of Gal Godot, will also swing by to get in on the action, so this in many ways might be closer to the ‘monster rally’ films than the first Universal team-up film.”

All of the above was written long before the film was released; it actually finished principal photography in 2014, and has spent close to two years in post-production, which is never a good sign. Now everyone can see the film for themselves – it is, after all, rated PG-13, with an R rated “director’s cut,” one half hour longer, forthcoming on DVD in the coming months.

That said, it looks like most of what I predicted way back nearly a year ago has come true, and it seems that the film is more of a miss than a hit with fans and critics alike, though the ticket presales have been spectacular. But with audiences able to text “instant reviews” during the film as to whether or not they approve, who knows what will happen? Batman v Superman wound up costing north of $250 million, and will need to clear at least $800,000 to a billion dollars at the box office just to break even. That’s a lot of money.

Yet as Michael Roffman noted in a perceptive review of the film published on the website Consequence of Sound, Batman v Superman represents – perhaps – both the beginning of the end for comic book movies, which may have finally reached an audience saturation point, as well as a failure of the imagination. Notes Roffman, “the adrenaline and the excitement of a superhero film has taken back seat to morbid curiosity and blind acceptance.

To paraphrase the late Hunter S. Thompson, Batman v Superman: Dawn of Justice offers us an ideal vantage point to look at the near past, where with the right kind of eyes we can almost see the high-water mark — that place where the wave finally broke and rolled back. Some might say that was 2012’s The Avengers; others might argue it was 2014’s Captain America: The Winter Soldier. Whatever the case, we’re coasting into a no-wake zone right now, and it’s getting harder to keep the signal on and tiring to glue our eyes toward the sky.”

Or as A.O. Scott put it more bluntly in a review in The New York Times, “the point of Batman v Superman isn’t fun, and it isn’t thinking, either. It’s obedience. The theology is invoked not to elicit meditations on mercy, justice or sacrifice, but to buttress a spectacle of power. And in that way the film serves as a metaphor for its own aspirations. The corporations that produce movies like this one, and the ambitious hacks who sign up to make them, have no evident motive beyond their own aggrandizement. Entertainment is less the goal than the byproduct, and as the commercial reach of superpower franchises grows, their creative exhaustion becomes ever more apparent.”

Which seems about right to me – it’s time to move on to something new.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions.

In The National News

Wheeler Winston Dixon has been quoted by Fast Company, The New Yorker, The New York Times, the BBC, CNN, The Christian Science Monitor, US News and World Report, The Boston Globe, Entertainment Weekly, The Los Angeles Times, NPR, The PBS Newshour, USA Today and other national media outlets on digital cinema, film and related topics - see the UNL newsroom at http://news.unl.edu/news-releases/1/ for more details.

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