Erika Morphy of E-Commerce times asked me the same question, and as I told her, “YouTube encourages the viewer, more than other sites, to constantly keep clicking from one image source to the next, and with many of the ads starting automatically at the top of the video — though some have a five second ‘opt out’ feature — the temptation to click on the video to see what it might offer is almost overwhelming. Viewers essentially see ads on YouTube as another video, rather than being a commercial — just another video to click on and view. In a world which exists entirely through clicks, the viewer just keeps on hitting the next button, and then the next, until the entire site becomes a seamless blend of content and commercial advertising.”
Archive for the ‘New Technology’ Category
As I write, in part, “People would much rather watch from the comfort and safety of their living rooms than trek out to the theater for anything other than the most immersive spectacle; the clearest evidence of this is the complete collapse of video rental stores, even in such major cities as New York, a metropolis of eight million people, which seemingly can’t sustain more than few revival houses, and only one or two video rental locations, even though they offer the kinds of films you’re not likely to find on Netflix.
Why go out when you can have the images delivered with a touch of a button? Why bother to seek out anything new when there’s seemingly so much product – all of it pretty much the same, even the supposed ‘indies’ – available on demand? You don’t need to do any exploring. We’ll do it for you, and not only that – we’ll put the films in nice little slots like ‘foreign’ or ‘indie,’ thus ensuring a miniscule audience. Along these lines, the Amazon ’suggestion’ feature on their website continues to amaze me, because of its utter lack of discrimination.
If you order one DVD of a French film, suddenly they recommend nothing but French films for you; order one Barbara Stanwyck film, and they think you’re only interested in films in which she stars; order a gothic thriller, and you’re inundated with offers for like material. Erase all of these possible options, and the suggestion engine comes up blank – it can’t figure you out. How come you like so many different kinds of films? Where’s the thread here that they can track? Why won’t you stick to a predictable pattern? And why do you want a DVD anyway, when there are these great films to stream, so easily, at the touch of a button?”
As he writes of a recent trip to the Boston Museum of Science, “kids will surely be charmed by the 8½-minute Dora & Diego’s 4-D Adventure, another of the museum’s 4-D shorts. When Boots the monkey peels his banana, the theater fills both with yellow light and the distinct odor of (artificial) banana. Wind machines and falling snowflakes make a propeller plane ride to the Arctic all the more delightful.
But to my mind, some tricks, like that Shallow Seas tentacular ‘ankle tickler’ (a thin plastic hose under each theater seat that flaps back and forth when activated by a blast of air) or the ‘back poke’ effect (when sea snakes swim on screen, a secret jab from your seat back triggers your ’startle reflex’), seem more at home in a horror film or haunted house ride, not an educational science film.
Others agree. ‘So-called 4-D cinema is just a gimmick,’ said Wheeler Winston Dixon, a professor of film studies at the University of Nebraska Lincoln. ‘It’s a desperate ploy that has its roots in the 1950s movie theaters trying to get patrons away from their televisions, only now it’s Netflix.’ The sheer novelty, ‘will soon wear off,’ he says. ‘It won’t work.’
Indeed, for decades, directors and theater owners have used various tricks to combat moviegoer apathy. Scent of Mystery (1960) employed ‘Smell-O-Vision’ (pumped-in aromas synchronized to various scenes) and The Tingler (1959) tried ‘Percepto’ (seats that gave patrons mild electric shocks); both were released as television began to dominate leisure time.
Next up, Sensurround, which made theaters shake during films like 1974’s Earthquake. In recent years, Hollywood’s embrace of 3-D has coincided with the proliferation of giant-screen TVs and in-home theaters. Luxury seating, in-seat dining, and films shot at 48 frames-per-second are other ways cinemas are trying to address plummeting box office and make a night at the movies, or a school field trip, a destination event once again.”
As Todd Leopold writes in today’s CNN.com, “the streaming and DVD service [Netflix] knows what you’ve rented and streamed and how long it took you to watch. It knows what genres you like and what performers you prefer. Who knows? It may even have an idea whether you prefer your popcorn lightly salted or slathered with butter. (Don’t want the rest of the world to know? It’s also testing a privacy mode.)
It has taken this knowledge and managed to produce a few hits of its own — not just with audiences, but also within the industry. Netflix is having a moment. Its series, such as House of Cards and Orange Is the New Black, recently picked up 31 Emmy nominations. Wall Street approves of the strategy, having bid up Netflix’s share price 10-fold in the last five years.
And the audience? Netflix just announced it has cracked 50 million subscribers, more than double the number it had just four years ago. It has taken some old showbiz lessons — trust the creatives, budget them appropriately — and added some new twists: Binge-watching. Deep data mining. Exploiting the catalog as if there were nowhere else to go.
Can it maintain its dominance? It wasn’t so long ago that the place was posting losses and alienating customers. Pop culture doesn’t sit still, and neither does business. Netflix, which helped drive Blockbuster into oblivion, has to watch challenges from distributors such as Amazon and Hulu — not to mention stay friendly with content providers like movie studios.”
As he notes, “a long time ago, in a galaxy far, far away, movie trailers were just commercials, disposable ads for upcoming films. Then, in 1998, came the trailer for what was then the most eagerly awaited movie in years: Star Wars: Episode I – The Phantom Menace. Fans bought tickets to Meet Joe Black just to see the Star Wars clip and walked out before the supposed main attraction started.
In a pre-broadband, pre-YouTube era, fans downloaded the Phantom Menace promo millions of times, poring over it for clues. And an evolution that had begun more than 20 years earlier finally became evident: the modest movie trailer had grown into an attraction in itself, one as worthy of scrutiny and appreciation as the art form it advertised.
Today, the Internet has made available to us a cornucopia of trailers we can watch when we want, as often as we want, for free. In addition to tracking the box office, Variety and The Hollywood Reporter now chart the most popular new trailers as well, with the top clips scoring in the millions of streaming views. (The Fault in Our Stars trailer, at this writing, has drawn more than 25 million viewers, more than twice as many as have bought tickets to the hit movie itself.) And online critics can now give close readings of trailers the way they do for full-length films.
The humble film promo wasn’t necessarily built to withstand such intense scrutiny. But over the past 50 years or so, trailers have matured into bite-size pop-art commodities, worthy of both critical study and mass consumption. (Indeed, it’s easy to watch the online clips the way we eat popcorn, one morsel after another, after another.) Here’s a brief history of how trailers have come into their own.”
Jean-Luc Godard’s latest feature, Goodbye to Language, shot in 3-D (see the image above, with Godard seated at the right of the frame) has just been screened at Cannes. Writing in The New York Times, Manohla Dargis filed a rave review, which reads in part “on Wednesday afternoon, the 83-year-old rock star Jean-Luc Godard shook up the Cannes Film Festival with his latest, a 70-minute 3-D extravaganza, Goodbye to Language. Finally, the competition lineup had something it has desperately needed all week: a thrilling cinematic experience that nearly levitated the packed 2,300-seat Lumière theater here, turning just another screening into a real happening. You could feel the electric charge — the collective effervescence — that can come when individuals transform into a group. ‘Godard forever!’ a voice boomed out to laughter and applause, as the congregated viewers waited for their brains to light up with the screen.
Goodbye to Language is, like much of the director’s work, deeply, excitingly challenging. The thickly layered movie offers up generous, easy pleasures with jolts of visual beauty, bursts of humor, swells of song and many shots of a dog, Roxy, but it will provide other satisfactions with repeat viewings. Divided into alternating sections (nature and metaphor), the movie is a churn of sights and sounds that opens with nods to Aleksandr Solzhenitsyn, a discussion of Hitler and the words ‘usine à gaz’ (French for ‘gas plant,’ as well as an idiom for something overly complicated). A man flips through a book on the artist Nicolas de Staël; someone else blurts out, ‘I am here to tell you no’; Gregory Peck and Ava Gardner smolder in The Snows of Kilimanjaro.”
Agnès Varda never seems to get enough credit. The fore-mother of the French New Wave, long before Godard, Truffaut and the rest of the Cahiers du Cinéma crowd picked up a camera, Varda was making feature films from 1954, employing Alain Resnais as her editor, and pretty much setting out the basic precepts of simplicity, communality, and originality that her colleagues would later follow. But while Godard and Truffaut became art house darlings in the 60s – and certainly their work deserves the attention it got – Varda was somehow overlooked, although such films as Cleo from 5 to 7, Les Creatures, and Le Bonheur remain absolutely daring in their approach to the film medium, as well as dynamics of relationships between men and women, and particularly in affairs of the heart.
As the volume’s website notes, “Agnès Varda, a pioneer of the French New Wave, has been making radical films for over half a century. Many of these are considered by scholars, filmmakers, and audiences alike, as audacious, seminal, and unforgettable. This volume considers her production as a whole, revisiting overlooked films like Mur, Murs/Documenteur (1980–81), and connecting her cinema to recent installation work. This study demonstrates how Varda has resisted norms of representation and diktats of production. It also shows how she has elaborated a personal repertoire of images, characters, and settings, which all provide insight on their cultural and political contexts. The book thus offers new readings of this director’s multifaceted rêveries, arguing that her work should be seen as an aesthetically influential and ethically-driven production where cinema is both a political and collaborative practice, and a synesthetic art form.”
In five succinct chapters, detailing Varda’s place within cinema history, her “ethics of filming,” and the aesthetic and technical concerns that inform her films, Bénézet, who teaches comparative literature in the School of Languages, Linguistics, and Film at Queen Mary, University of London, offers a compelling case for Varda as a major filmmaker of not only 20th century, but also 21st century cinema, and one of the most successful at embracing digital cinema in her newer films, such as the transcendent documentary feature The Gleaners and I, shot entirely on a small home digital camera. Bénézet makes it clear that Varda has never stopped evolving as both a filmmaker and an artist in general, embracing new technology and the changing culture of France to create work of stunning resonance and beauty with absolutely minimal resources.
Varda has survived many of her contemporaries, and she keeps on working to this day; in the end, Varda is finally managing to get some measure of the respect and care she so clearly deserves simply by the act of sheer survival – she has outlived her detractors, mostly male, who really couldn’t see the value in her work. Dismissed or marginalized when first released, her films, now lovingly restored by Varda herself in DVD editions available throughout the world, have finally taken their place in the cinematic canon along with those of her male counterparts. There have been other excellent books on Varda, but this particular text, neatly illustrated with frame blow-ups, and graced with a detailed filmography, is one of the best, and also has the virtue of being the most complete.
As I write, in part, “I’m teaching a class right now in comic book movies, partly to trace the history of the genre from the 1940s on – when they began as Saturday morning serials – and partly to discover, if I could, why these films have moved to the mainstream of cinematic discourse. There’s no question about it anymore; Comic-Con rules the multiplex, and for the most part, I’ve avoided these films like the plague.
I remember sitting through Christopher Nolan’s interminable and interminably boring Inception (2010) impatiently looking at my watch throughout the film; there was nothing in it even remotely original, and plenty that had been “borrowed” from Cocteau, Resnais, and others, and at the center, it really wasn’t about anything.But at least the emptiness of that film was less offensive than the straight out class warfare of Nolan’s The Dark Knight Rises (2012), which Daniel Lindvall effectively eviscerated in the pages of Film International. And yet from the Iron Man films to Matthew Vaughn’s X-Men: First Class (2011), emptiness, coupled with over-the-top violence, is all that’s on display.
Here, we have something different. Directed by Anthony and Joe Russo, from a script by Christopher Markus and Stephen McFeely, Captain America: The Winter Soldier takes on the CIA, hypersurveillance systems, killer drones, and the Snowden affair, and comes down on the side of the average citizen for a change, rather than the ruling elite. The special effects are absolutely non-stop, the violence is ramped up to hyperkinetic levels, with cutting to match, and the performances are all cardboard, but at the center of the film, giving one of his most effective performances in years, is none other than Robert Redford, who’s never done a comic book film before, superbly playing the villain of the piece.”
Here’s a brilliant new book by cultural theorist Jonathan Crary, who teaches at Columbia University, and is one of the founders of Zone Books, one of the most important publishers of critical theory today. Crary’s thesis is simple: in the world of late capitalism, the one area that the tech-heads and bean counters don’t control is sleep – and it bothers them. You should be awake, consuming things, performing tasks, and not wasting all that time on sleeping and refreshing your mind and body. When you’re awake, you’re useful; when you sleep, you are disconnected, and that will never do.
Opening with an alarming passage on the government’s study of the migratory patterns of the white-crowned sparrow, which is able to stay awake for seven days at a clip during flight, and noting how the military and also civilian researchers are working to see if this can’t be applied to humans, so that they, too, can remain alert and functional for a week at a time – and not content with that, perhaps for as long as fourteen days without sleep – Crary links this colonization of our sleeping hours to an unforgiving regime created by hypercapitalism, which values us only as consumers or producers of materials that can then be sold, and not as individuals – just cogs in the machine.
As the book’s promotional materials note, “24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity and eroding forms of community and political expression, damaging the fabric of everyday life.
Crary examines how this interminable non-time blurs any separation between an intensified, ubiquitous consumerism and emerging strategies of control and surveillance. He describes the ongoing management of individual attentiveness and the impairment of perception within the compulsory routines of contemporary technological culture. At the same time, he shows that human sleep, as a restorative withdrawal that is intrinsically incompatible with 24/7 capitalism, points to other more formidable and collective refusals of world-destroying patterns of growth and accumulation.”
This is a brilliant blast of a book, all the more important in a world where social inequity is becoming more and more pronounced. Brief — it’s only 128 pages long – and written in a direct, accessible style, 24/7: Late Capitalism and the Ends of Sleep is an indispensable study of capitalism run amok, in which people cease to exist, and become bits of information in vast data machines, to be sold, used, and dispensed with at whim.
About the Author
Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of numerous books and more than 70 articles on film and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or email@example.com.
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In The National News
National media outlets featured and cited Wheeler Winston Dixon on a number of topics in the past month. Find out more on the website http://newsroom.unl.edu/inthenews/