Just a few days ago, Manohla Dargis quoted me on the disappearance of DVDs – well, here’s more proof.
As Brent Lang notes in Variety, 20th Century Fox “has just reached the century mark and to recognize the milestone, it is re-releasing a hundred films spanning the silent era, continuing through the golden age of Hollywood and ending in the early ’90s.
The pictures will be available on digital HD for the first time in their history, and include such classic films as F.W. Murnau’s Sunrise, Raoul Walsh’s Big Trail and John Ford’s Men Without Women. The first batch of titles will be available Thursday and includes the musical Can-Can, the western My Darling Clementine and Pigskin Parade — a 1936 musical that marked Judy Garland’s film debut. There are also more modern offerings such as the Julia Roberts thriller Sleeping With the Enemy and the Michael Douglas adventure Romancing the Stone.
The shift away from DVDs and the collapse of the video store could have dealt a death blow to classic movies, but Fox’s home entertainment team says the digital revolution appears to have ushered in a renaissance of film appreciation. ‘You’re not trying to hold shelf space in a retail outlet,’ said Mike Dunn, president of 20th Century Fox Home Entertainment.
‘It allows you to have more of your catalog readily available, because you put it on iTunes and it stays there. You’re not being judged by how many units it sells. Services like iTunes want to be completists.’
In fact, catalogue titles now make up more than 40% of digital sales. That’s massive growth from four years ago, when they comprised approximately 5% of digital receipts, and Dunn expects their popularity will continue. To help draw attention to the offerings, Apple will have a dedicated iTunes landing page featuring these new titles.
‘Acquiring movies is so easy now,’ said Dunn. ‘You read about something and maybe there’s a reference to a filmmaker’s historical work, and my thumb moves across my phone and I’ve bought it.’ Although there are financial incentives to offering these pictures to the public, the studio positioned the move as about more than dollars and cents.
‘We are custodians of a great legacy of filmmakers whose contributions here span 100 years,’ said Jim Gianopulos, chairman and CEO of Twentieth Century Fox Film. ‘We owe their work our best efforts to preserve and protect it, and to make these important films accessible in their best possible presentation for generations to come.’”
Well, that’s all very well, but for those who want the superior visual quality of physical media, HD downloads just don’t make it. Watching a film on your iPhone really has nothing to with really experiencing the film on the screen – these films were never made for such small dimensions. While this is better than simply storing these titles away in a vault, it’s just not the same as theatrical, or physical media, which with care will last a fairly long time. HD downloads, not so much.
But this is the future – EST, or “electronic sell through” – is here to stay.