I’ve known Dennis Coleman for a long time, and for many years now, he’s been working in Hollywood doing celebrity interviews for such shows as Entertainment Tonight, Lifetstyles of the Rich and Famous, and numerous other show business programs.
As Richard Botto notes on his Stage 32 blog, ”Dennis is a writer, producer and director with decades of experience in broadcast television and feature films. Having conducted over 10,000 celebrity interviews in his career, I think it’s safe to say that Dennis knows a thing or two about the interview process. Whether you’re conducting an interview for a documentary, research, a host or for other film related endeavors, you won’t find better tips than those below.”
Find out everything you can about the person you’re going to interview. Not just their IMDB bio or their Wikipedia entry: everything. Find print interviews with them, look at video interviews with them on Youtube. See what they respond to – and what questions they hate.
What did they study in school? What kinds of jobs did they have early in their career? What do their brothers and sisters do? What do their mothers and fathers do? Any or all of this could come up in the interview and you have to be prepared to follow up.
I work primarily in entertainment news. So I read all the sites: deadline.com, thehollywoodreporter.com, variety.com. I also keep up on the gossip sites: tmz.com and perezhilton.com. You have to know what’s going on at all times. Because you may suddenly be in a situation where you need to know the latest breaking news.
A few weeks ago I was sent at the last minute to follow Donald Trump around Iowa. No time to read anything. But since I watch the news and I’m a political junkie, I knew all the latest information, all the latest speeches, all the latest trivia. So I could ask intelligent questions when I had to yell them out at a press conference with Mr. Trump.
You don’t want to be reading from a list of questions – ever. That’s unprofessional. Memorize your questions as best you can. There’s no problem in glancing at your notes towards the end of the interview to see if you’ve forgotten anything, but you can’t be staring at them throughout the interview.
Try to figure out an order for the questions that would work best in drawing out your subject – and then be prepared when it doesn’t work out that way. If you’ve memorized your questions, then that’s no problem.
You should be talking to your interview subject as you talk to your best friend. Keep eye contact, make it a conversation, not an interrogation. That’s another reason to memorize your questions. You need to get your subject at ease, make them feel comfortable – and the best way to do that is to look at them and talk with them, not at them.”