What do you do when a franchise starts to falter? You double down – watch the trailer here.
In the mid 1940s, Universal was coming off a two decade wave of horror movies, such as Frankenstein and Dracula (both 1931), The Mummy (1932) and The Wolf Man (1941), but at length, audiences were bored with just one monster, and demanded something to amp up the franchise. Thus, Frankenstein Meets The Wolf Man (1943) was born, the first of the Universal monster “team ups,” but in short order, the entire franchise collapsed as Universal combined nearly all their famed horror icons in two “monster rally” entries, House of Frankenstein (1944) and House of Dracula (1945), in cheap, hastily staged films that did little more than revive the monsters only to destroy them. With these final two films in the initial series, it seemed that the franchise was exhausted, and the next Universal horror entry wasn’t a horror entry at all; it was the parody Abbott & Costello Meet Frankenstein (1948). It wasn’t until Hammer films re-energized these classic characters in such films as The Curse of Frankenstein (1957) and Horror of Dracula (1958) that the franchise once again took on new life.
It seems to me that we’re now at a similar point with the DC Universe; the Superman series seems a bit played out, as the character seems a bit too straight arrow to relate to 21st century audiences; and Christopher Nolan has run the Batman series into the ground, as did Tim Burton and Joel Schumacher before him, so that both characters seem, for the moment, played out for the contemporary viewer. What to do? Why, just put them both in one film, as a a sort of WWF smackdown, recalling the first Universal team up, Frankenstein Meets (or more accurately, “battles”) The Wolf Man. And so now we have Batman V Superman: Dawn of Justice, directed by Zack “300” Snyder on a $200 million dollar budget, which wrapped filming in December 2014, and is now going through an apparently intensive post-production process, and won’t be released – at latest word – until March 25, 2016. What the final cost will be, who knows? Will it “blow up” like Jurassic World, and make a fortune? DC certainly hopes so.
It seems worth noting to me that Marvel has been much more successful at these “ensemble” films lately, but then they have a much larger cast of characters to work with. And when one character gets tired, they just sideline her or him for a while, and go for an Avengers team-up, and everyone seems happy as the dollars roll in, and then Marvel eventually gets around to rebooting whatever needs to be jump started next, as the cycle continues with Sisyphian relentlessness. But DC, I think, doesn’t have the same depth in its playing field, and so this team-up has, at least for me, the inescapable whiff of “last chance at the genre corral,” when you take your two most influential characters and put them into a face-off. After this, what can you do; repeat the same thing all over again, perhaps throwing in The Green Lantern for some added traction?
It seems sad to me that this is one of the most hotly anticipated tickets of next year – because the whole thing seems so formulaic and predestined, but there it is. On yes, and Wonder Woman, in the person of Gal Godot, will also swing by to get in on the action, so this in many ways might be closer to the “monster rally” films than the first Universal team-up film. In an excellent wrap article in Cinema Blend, Eric Eisenberg tracks what we know so far about the film, whose cast includes Ben Affleck, Henry Cavill, Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons, and Holly Hunter. Notes Eisenberg, “the idea of a Batman/Superman movie has been around so long that it was even made into an Easter Egg gag in the Will Smith action movie I Am Legend  – the film jokingly dated for release only after the Earth had been devastated by an apocalyptic plague.”
He continues, “Warner Bros. released an official plot synopsis for Batman v Superman: Dawn of Justice, and watching the debut trailer one can at least kind of pick up on what this movie is putting down. It seems that the world of the growing DC Cinematic Universe has labeled Superman (Henry Cavill) a controversial figure after the events seen in Man of Steel, and while there are many in the world who see him as a superhero, there are many others who view him as an extreme threat. It would seem that Batman (Ben Affleck) falls into this latter category, and uses his incredible resources to do what he can to try and stop the perceived alien menace.
The first official footage sees him as a superhero, there are many others who view him as a savior. And that plot synopsis does little more than confirm this. How the story will deal with all of the major supporting characters (of which there are many) remains a mystery, though that same synopsis does tease a new threat that comes out of the woodwork, which has led many to speculate about Doomsday’s possible involvement. While provoking Superman into a fight probably seems like a terrible idea to most of us, Batman will have some special toys specifically designed to negate his enemy’s advantages. Specifically, he will wield a Kryptonite-laced spear. How exactly he obtained this substance remains unclear, but he’s Batman. The guy has means of acquiring all kinds of unusual items.”
You can read the whole article here – the trailer is above, behind the image.