As Rosza writes, in part, “it’s easy to roll your eyes at the Suicide Squad petition. In case you’ve been lucky enough to miss the news, fans of the new movie Suicide Squad have created an online movement to shut down aggregation site Rotten Tomatoes for posting predominantly negative reviews of their beloved film. Cue the inevitable jokes about how nerds need to get a life.
Is it really that simple, though? Over the past few years, it’s become increasingly clear that fans of pop culture properties — whether movies, TV shows, books, video games, or anything else — don’t merely view them as forms of entertainment, or themselves as consumers of said media . . .
The underlying logic is fundamentally irrational: Because they’ve financially supported these industries their whole lives and received an embarrassing social stigma for doing so, these industries owe them. While being a fan gives you a legitimate emotional connection, the underlying relationship is still that of consumer with product.
Any loyalty that a fan feels is a personal choice about how to invest time and money; any choice made by a producer, from corporations to individuals, is done to promote their own self-interest. Because that involves appealing to as broad an audience as possible, this means ignoring some fans who insist on exclusivist attitudes.
What can be done about this? More than anything else, we need to change the conversation that we’re having about pop culture in general. For better or worse, the fact that an entire generation holds pop culture on such a pedestal means that the cultural has become political.
As a result, when a disproportionately large number of movies, TV shows, video games, and books feature white, straight and male characters at the expense of other groups, this is an inherently political act (deliberately or otherwise) and needs to be confronted . . . [and] conversely, it is terribly disheartening when the producers of entertainment refuse to recognize the cultural power they wield and utilize it in an inclusive way . . .
While it’s important . . . to stand up to problematic trends and tropes in cultural products, we still need to remember that they are ultimately just that — products. There is a great deal to be said about a society that loves its popular culture so fervently that they will turn them into platforms on which greater social justice causes are fought.
For right now, though, it behooves all of us to take a step back and recognize that there is an air of entitlement which makes all of this possible, and none of us look good so long as it remains unaddressed.”