Skip Navigation

Frame by Frame

Posts Tagged ‘DC Comics’

Marvel vs. DC – The Social Media Battle

Monday, August 17th, 2015

Talkwalker describes the social media battle between DC and Marvel as “a friendly rivalry” – but really, it’s a battle to the death.

As Julie Hong writes, “A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than 20 movie adaptations planned in the next 4 years, superhero movies are bound to break box office numbers, and social media records. While we must reckon that comparing Marvel and DC worlds is like comparing Coca-Cola and Pepsi – it’s a matter of taste – we can however determine who is catching the attention on the social web this summer in regards to figures and stats.

Using Talkwalker’s social media analytics platform, let’s see who wins each round in terms of social media trends, share of voice, hashtag analysis, sentiment, and engagement on Facebook and Twitter.” Hong then takes the various Marvel and DC films through a variety of social barometers, with Marvel sometimes winning, and DC sometimes coming out on top, but in the end – surprise – Marvel wins, mostly because they have a much deeper bench of characters than DC, and they’re clearly more adept at playing the social media game, and have been, long before Twitter, Facebook and the like were invented, and the only fan feedback was the “letters to the editor” column.

Hong concludes, “Our 8-round battle concludes to Marvel winning over DC on social media in terms of general conversations about comic books, volume of brand and hashtag mentions online, buzz originating from its cinematic universe, and Twitter activity. Winning the battle, but not necessarily the war. Superheroes fans, the floor is yours. Let us know who wins your heart @Talkwalker! This analysis was conducted using Talkwalker, a social listening and social media analytics platform that monitors and analyses online conversations on social networks, news websites, blogs, forums and more, in over 187 languages.”

So check it out – even if comic book films aren’t your main interest, this is fascinating material.

A World of Constant Peril: Seriality, Narrative, and Closure

Tuesday, September 2nd, 2014

I have a new article out today in Film International on the impact of serials on contemporary cinema.

As I write, in part, “What are we watching now at the movies, or on television or Netflix for that matter? Serials – though now they’re called franchises, or mini-series, or ‘cable dramas,’ but they have the same structure, and the same limitations, the same narrative predictability. What will happen, for example, in the next episode of Game of Thrones? Who will be slaughtered, who will survive, who will make yet another grab for power? What scheme will the fictional Walter White (Bryan Cranston) come up with in the next episode of the recently concluded Breaking Bad? You’ll just have to tune in next week and find out, because all we’re leaving you with this week is an open ended ‘conclusion’ – whatever happens next, we’re not telling. But then again, when the trap is finally sprung, are the results all that surprising? Yet you keep coming back, week after week. You can’t stop watching . . .

And yet, unlike any other structural format in commercial cinema, even the theatrical cartoon, the original iteration of the motion picture serial has vanished from contemporary view. Nevertheless, when one compares both the overall narrative structure of these chapter plays, as well as the elaborate fight scenes, exoticist sets, and – despite what some may say – the absolutely one-dimensional nature of the characters, one can easily see where the films in the current Marvel or DC ‘universe’ came from – starting, of course, with the original Star Wars film in 1977, which was transparently formatted as a serial, replete with opening crawl title receding endlessly into infinity, and even an “episode number,” as if the entire film was just one section of a sprawling epic – which indeed it ultimately was.

Comic-Con, which now dominates the commercial film industry, with, for the most part the empty escapism of such films as James Gunn’s Guardians of the Galaxy (2014) – the runaway hit of the current summer – doesn’t want to admit it, but the truth of the matter is that these are films for children, as the serials were, and were relegated, in the 1940s and 50s, to Saturday morning entertainment. No one who made them had any illusions about them, and though they contained both the template for most contemporary Hollywood action and superhero films, they were designed to exist at the margins of the theatrical world, as something for adolescents to view before moving on to more demanding fare. Today, that more ‘demanding’ cinema has all but vanished, as comic book cinema moves to the mainstream, and erases nearly everything else.”

You can read the entire article by clicking here, or on the image above.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions. To contact Prof. Dixon for an interview, reach him at wdixon1@unl.edu or wheelerwinstondixon.com

RSS Frame By Frame Videos

  • War Movies
    UNL Film Studies professor Wheeler Winston Dixon at one of the earliestand most enduring film genres, the war movie. […]
  • Frame By Frame - Hollywood Composers
    UNL Film Studies professor Wheeler Winston Dixon highlights the most prolific Hollywood film composers. […]

In The National News

National media outlets featured and cited Wheeler Winston Dixon on a number of topics in the past month. Find out more on the website http://newsroom.unl.edu/inthenews/