As Julie Hong writes, “A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than 20 movie adaptations planned in the next 4 years, superhero movies are bound to break box office numbers, and social media records. While we must reckon that comparing Marvel and DC worlds is like comparing Coca-Cola and Pepsi – it’s a matter of taste – we can however determine who is catching the attention on the social web this summer in regards to figures and stats.
Using Talkwalker’s social media analytics platform, let’s see who wins each round in terms of social media trends, share of voice, hashtag analysis, sentiment, and engagement on Facebook and Twitter.” Hong then takes the various Marvel and DC films through a variety of social barometers, with Marvel sometimes winning, and DC sometimes coming out on top, but in the end – surprise – Marvel wins, mostly because they have a much deeper bench of characters than DC, and they’re clearly more adept at playing the social media game, and have been, long before Twitter, Facebook and the like were invented, and the only fan feedback was the “letters to the editor” column.
Hong concludes, “Our 8-round battle concludes to Marvel winning over DC on social media in terms of general conversations about comic books, volume of brand and hashtag mentions online, buzz originating from its cinematic universe, and Twitter activity. Winning the battle, but not necessarily the war. Superheroes fans, the floor is yours. Let us know who wins your heart @Talkwalker! This analysis was conducted using Talkwalker, a social listening and social media analytics platform that monitors and analyses online conversations on social networks, news websites, blogs, forums and more, in over 187 languages.”