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Social Media Model for the 21st Century?

Wednesday, October 12th, 2011

Click on the image for a related video.

This cheerful image comes from, a site that offers a useful if somewhat mordant critique of the current rush to be on every social media site at once. I’ve been working on a piece for the journal Flow on this, which will come out sometime this November — entitled I’m Not Here — but in the meantime, here’s a brief taste of how I feel about the whole “social media” mania. If it’s the latest, is it the greatest? Not necessarily.

As Chennai Social Media notes, “Social networking has become inevitable in the modern life, with many people using it, to stay in touch and companies using them to market themselves. However, the negative aspects of social media are:

Loss of Productivity
Individuals who spend a lot of time on social networking lose valuable time that can be devoted in doing something creative and useful.

Lack of Prioritizing
Checking other’s comments, messages and statuses can result in not focusing on one’s own task, which can lead to poor performance in office.

Diminishing Social Skills
Communicating solely with virtual friends can result in people not finding enough time to socialize with people around them.

Social Media Overkill
Social media, being viral and possessing the potential of reaching out to millions, instantly carries the risk of being abused. Any negative information or content about anyone or anything can be circulated faster through social networking platforms.”

Could this be you? Me? Anyone you know?

About the Author

Headshot of Wheeler Winston Dixon Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions.

In The National News

Wheeler Winston Dixon has been quoted by Fast Company, The New Yorker, The New York Times, the BBC, CNN, The Christian Science Monitor, US News and World Report, The Boston Globe, Entertainment Weekly, The Los Angeles Times, NPR, The PBS Newshour, USA Today and other national media outlets on digital cinema, film and related topics - see the UNL newsroom at for more details.

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