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Posts Tagged ‘digital cinema’

Uncle John (2015)

Sunday, September 20th, 2015

Steven Piet, John Ashton and Erik Crary on the set of Uncle John.

As the film’s publicity materials succinctly note, “small town bully turned born again Christian, Dutch, has gone missing. Well-regarded member of the community, John, is not a suspect, but has everything to do with it. Dutch’s younger brother, Danny, has his own theory about the disappearance and it centers on John.

Meanwhile, John’s nephew, Ben, arrives in town with his new girlfriend Kate just as John finds himself confronted with threats from Danny.” And that’s just the beginning of one of the most beguiling and mesmeric films in recent memory, made by two young men in sixteen days on an absolutely minimal budget. But as David Lynch noted on his Twitter feed, “check out @UncleJohnMovie – it caught me up and held me for days!”

As Neil Genzlinger noted in a rave review in The New York Times, “the simmering mystery Uncle John is so subtle, so exquisitely paced and so determined not to go in any of the obvious directions that it’s hard to believe the film is Steven Piet’s first feature. Piet, who with Erik Crary also wrote the script, sketches some memorable characters while keeping his two-pronged story sparse, ominous and deliciously ambiguous.

John Ashton is just right as the inscrutable title character, an older fellow in a rural town where an unlikable man named Dutch has gone missing. Shortly before his disappearance, Dutch apparently found Jesus, and he had been visiting various townspeople, confessing to misdeeds and such. Dutch and John’s sister were an item long ago, but something murky happened to the sister, and perhaps now something murky has happened to Dutch.

While all of this is being slowly revealed, many miles away in Chicago a young man named Ben is becoming smitten with a new co-worker, Kate. Alex Moffat and Jenna Lyng are very watchable as this might-become-a-couple, but what do they have to do with the goings-on out in the country? Turns out Ben has a beloved uncle who raised him, a man by the name of John. And when the two young flirters head his way for an impromptu visit, all secrets will be revealed. Or will they? It’s tantalizing, sublimely creepy stuff that keeps you guessing even after the credits roll.”

Added Frank Scheck in The Hollywood Reporter, Uncle John’s “other virtue is reintroducing John Ashton to the screen in his first major role in decades. The character actor, memorable for his sardonic comic turns in Midnight Run and the Beverly Hills Cops movies, delivers an understated but career-defining performance as the title character.

Seen disposing of a body in the film’s opening moments, John is an unassuming widower who looks like he wouldn’t hurt a fly. Whether engaging in small town gossip with his buddies at the coffee shop or politely ignoring the flirtations of one of his carpentry clients, he maintains a low-key demeanor that is only betrayed by the quiet intensity of his gaze . . .

The film is an impressive dual calling card for its tyro director who keeps the tension at a simmering boil throughout both genres. And the late-career performance by the veteran Ashton (sans his usual mustache) is a revelation. The now 67-year-old actor has been steadily employed over the years, but he’s rarely had a role as good as this one and it’s a pleasure to watch him run away with it.”

You can also read an excellent interview with the director and screenwriter in Indiewire, in which Piet and Crary note that “throughout the process, we tried very hard to keep from becoming precious about the whole project. Not that its easy — trying to get a micro-budget film together is all-encompassing because it requires your non-stop attention and a willingness to ask for endless favors.

However, keeping that framed inside the fact that the rest of the world is also doing its own thing was incredibly helpful. Without proper money, way more no’s than yes’s came in. But, by keeping things reasonable and honest, the yes’s we got were for the right reasons.

In terms of production specifically, micro-budget on this one meant there would be no room for indulgence, ego or indecision because it was all going to be over in 16 days anyway. By doing what we could in extensive prep to set that up for success, and by trying to maintain a collaborative, healthy vibe on set because you are all there making a movie together, the whole experience was the most difficult but satisfying thing attempted to date. For us, the goal now will just be respecting those lessons and trying to grow from it all as the next project gets set up.”

There’s one other person who really deserves mention here – cinematographer Mike Bove. Bove’s clean, CinemaScope-ish visuals, shot with an Alexa digital camera, really bring the film to life, and take full advantage of natural light and the sparse settings of the film, which was shot on location in Wisconsin, and briefly, in Chicago.

It seems that Piet and Crary had three different levels of budgeting to work with – the dream budget, the “B” level budget, and the bare bones budget, and what happened in the end is that they mostly used the “C” schedule, shooting only what they needed. And that’s good – it’s perfect the way it is.

This is a dazzling debut film - check out the trailer here.

Frame by Frame on Star Wars – The Force Awakens

Friday, September 18th, 2015

I have a new Frame by Frame video on Star Wars: The Force Awakens.

Amazingly, this episode in the Star Wars series will actually be shot on film, rather than digitally. As director J.J. Abrams told Ben Fritz of The Wall Street Journal, “I appreciate how that technology opens the doors for filmmakers who never had access to that level of quality before. However, I do think film itself sets the standard for quality. You can talk about range, light, sensitive, resolution — there’s something about film that is undeniably beautiful, undeniably organic and natural and real.

I would argue film sets the standard and once it’s no longer available, the ability to shoot the benchmark goes away. Suddenly you’re left with what is, in many cases, perfectly good but not necessarily the best, the warmest, the most rich and detailed images. Especially on movies like Star Trek and Star Wars, you have so much that will be created or extended digitally, and it’s a slippery slope where you can get lost in a world of synthetic. You really have to keep away from that, especially with Star Wars, which I wanted very much to feel like it is part of another era.

I’m very grateful to Kodak for keeping the lab open for now. As a filmmaker, you want to have every tool available. That doesn’t mean digital doesn’t have huge advantages, nor that I wouldn’t want to experiment and shoot digitally on something. I would hope filmmakers who are just getting started will be able to have this as an option as they continue in their careers because movies are nothing if not a romantic experience and film is a big part of that.”

The result should be quite interesting; slated to open December, 2015.

Reset! More Than 700 Posts On This Blog! Back To The Top!

Saturday, September 12th, 2015

There are more than 700 entries on this blog. Click on the button above to go back to the top.

Frame by Frame began more than four years ago with a post on Nicholas Ray– now, with more than 700 posts & much more to come, we’re listed on Amazon, in the New York Times blogroll, and elsewhere on the net, as well as being referenced in Wikipedia and numerous other online journals and reference websites.

With thousands of hits every day, we hope to keep posting new material on films and people in films that matter, as well as on related issues, commercial free, with truly open access, for the entire film community. So look back and see what we’ve been up to, and page through the past to the present.

There are also more than 70 videos on film history, theory and criticism to check out on the Frame by Frame video blog, arranged in carousel fashion to automatically play one after the other, on everything from Fritz Lang’s Metropolis to film aspect ratios, to discussions of pan and scan, Criterion video discs, and a whole lot more.

So go back and see what you’ve been missing – you can always use the search box in the upper right hand corner to see if your favorite film or director is listed, but if not, drop me a line and we’ll see if we can’t do something about it. We’ve just updated our storage space on the blog, so there will be plenty more to come, so check it out – see you at the movies!

Click on the image above & see what you can find!

Film Vs. Digital – The Battle Continues

Saturday, September 12th, 2015

As Hugh Hart reports in the Summer 2015 issue of The DGA Quarterly, the battle is far from over.

Writes Hart, “Even after Richard Linklater shot his DGA Award-nominated movie, Boyhood, on film, the Austin-based director had no qualms about switching to digital video for his upcoming ’80s-era comedy, Everybody Wants Some. ‘I’m not an absolutist so I’ve never really bought into digital versus film,’ Linklater says.

‘Film history is full of these little bursts of, “Oh there’s a huge paradigm shift!” and then it kind of recedes back to what filmmaking is at its core—storytelling. And behind that storytelling is a director and a creative team making aesthetic choices: What should the movie look like? What should it feel like? To me, that’s the director’s job.’

And those aesthetic choices continue to include the option to shoot on film thanks in part to Christopher Nolan’s advocacy. The British-born filmmaker, who’s shot all of his movies on film stock, has no interest in imposing personal taste on other artists. Instead, he wants to fortify the integrity of the director’s voice. ‘I’m not anti-digital in any way, but I’m absolutely committed to getting this choice back into the hands of the director. I don’t want anyone telling any filmmaker they can’t shoot on film any more than I want anyone telling David Fincher or Steven Soderbergh that they can’t shoot digital. It’s the director’s right. It’s their choice.’

Nolan became alarmed about the future of film last summer when Eastman Kodak Company, the only remaining manufacturer of 35 millimeter stock, threatened to shutter its photochemical film business. Kodak CEO Jeff Clarke explains the company’s dilemma: ‘We used to make prints for tens of thousands of theaters but over the past eight years, we went down 96 percent, from roughly 25 billion linear feet of film a year to half a billion.”

Faced with the prospect of stopping film production at the company’s upstate New York factory, Clarke decided to visit Los Angeles and meet with his customers so he could gauge Hollywood’s interest in the future of celluloid. As he visited studio executives, Clarke also sat down with Nolan.

‘The heads of postproduction and production at the studios had all basically told Jeff to buzz off: film’s dead, digital’s everything,’ Nolan recalls. ‘I turned around and said, “You need to be talking to a higher level because nobody running a Hollywood movie studio is going to want to oversee the death of a technology which not only is a prized part of our history; it’s also something we absolutely need for the future.”

Though he was deep into postproduction on Interstellar, Nolan got on the phone with filmmakers including Steven Spielberg, J.J. Abrams, Bennett Miller, and Judd Apatow. They, in turn, called the studios and lobbied for a continued commitment to the medium of film. Clarke recalls, ‘Within 48 hours of having lunch with Christopher Nolan, I’d gotten calls from five of the six major studios and a dozen of the most important filmmakers. At that point we were able to build a coalition.’

Martin Scorsese was another director who supported the Keep-Kodak-Open campaign. ‘Filmmakers should have the choice of whether they want to shoot on film, it’s important to have the option,’ he says. ‘Film has a history, and that history doesn’t begin with digital formats, it begins with film. … And that’s part of the art form—the light meets the emulsion and extraordinary things happen. So yes, I believe it is essential to preserve that choice.’ As a result of the high-powered lobbying, all the major studios agreed in February to buy contractually specified quantities of film stock from Kodak over the next several years.

The Kodak deal assures the continued production of movies using film on the scale of such upcoming shot-on-film releases like J.J. Abrams’ Star Wars: Episode VII – The Force Awakens, Quentin Tarantino’s The Hateful Eight, Sam Mendes’ latest installment of the Bond franchise, Spectre, David O. Russell’s Joy and Zack Snyder’s Batman v Superman: Dawn of Justice. The Directors Guild supported the agreement. ‘While most appreciate the opportunities that digital provides, directors and fans alike share a love for the beauty and history of film,’ DGA President Paris Barclay said at the time. ‘We’re incredibly pleased that film will remain a viable option for filmmakers for the foreseeable future.’”

I’d like to repeat one sentence above, in boldface: “the Kodak deal assures the continued production of movies using film on the scale of such upcoming shot-on-film releases like J.J. Abrams’ Star Wars: Episode VII – The Force Awakens, Quentin Tarantino’s The Hateful Eight, Sam Mendes’ latest installment of the Bond franchise, Spectre, David O. Russell’s Joy and Zack Snyder’s Batman v Superman: Dawn of Justice.”

With such major productions – like them or not – being shot on film, this isn’t ending anytime soon.

Alex Ross Perry on Film vs. Digital

Thursday, September 3rd, 2015

L to R; Alex Ross Perry and DP Sean Price Williams on the set of Queen of Earth – shooting film.

In the continuing debate between film vs. digital, director Alex Ross Perry, and his superbly gifted DP Sean Price Williams weigh in on why shooting on film gives you an undefinable edge over the rest of the field – provided, of course, that your film has some actual content. As Perry notes in an op-ed piece in Indiewire, in part:

“It is quite simple and affordable to shoot a movie of almost any budget on actual, honest to god celluloid. Perhaps I’m not the best authority on the subject; I have never actually shot a film on a digital format. Queen of Earth is my fourth film; the first, Impolex, was made in 2008 with a $15,000 budget and shot on Fuji 16mm film. So ever since then I’ve been getting asked, and really earnestly explaining in the hopes that my words mean something: how?

Impolex was shot in seven days. I think we bought 40 rolls of film. However many it was, the total was something like $2,500 and processing was another $3,000 or so. We got the Aaton camera for free because my cinematographer, Sean Price Williams, worked for the late great Albert Maysles and the company had all this older equipment just sitting around that nobody used or cared about. This is an important thing to remember when planning to shoot on film: practically nobody else wants that equipment so if you can’t get it for free, you should be able to get it for basically nothing.

The same cannot be said for whatever new Red camera is in high demand – if you won’t pay $500 a day for it, somebody else will. For a 16mm camera, I’d be surprised if anybody paid $500 for a whole week. So if you are making a small independent film with a shoot of about two weeks, the film stock, camera package and processing could be as low as five to six thousand dollars . . .

The numbers we landed on for shooting film on Queen of Earth were partially borrowed from producer Joe Swanberg’s identical production budget and model for his own Super 16mm film Happy Christmas . . . we bought $11,000 worth of Kodak Super 16mm and then paid close to $15,000 to develop and scan it.

Our camera and lighting package was about $10,000 but you’d absolutely be paying the same if renting a fancy pants HD camera and also you have to buy a bunch of hard drives and have some person on set whose sole job is to move stuff off of memory cards or whatever and deal with the footage all day.

That’s a whole extra mouth to feed, bed to rent, seat in the van, and so on. It adds up and the ultimate difference between film and digital on a production of this size isn’t 5:1. It’s probably more like 4:3 when you factor in all the nonsense you are paying for regardless.

Color correction will cost the same. Once the footage is scanned and edited, it doesn’t matter what the origin was, except now you aren’t paying some tech nerd in a post house several thousand dollars to press buttons and adjust knobs in order to retroactively add an visual aesthetic to your movie that realistically, you could have just spent the same amount of money on set and had that texture and experience be genuine instead of inauthentic.

Generally people really don’t seem to connect with that process, and it doesn’t matter if you shot on old converted 35mm lenses either.

The eye won’t connect with digital trickery the same way it will with tried and true imperfect film grain. It may look great and interesting in its own way, as many filmmakers have proven starting, for me, with Zodiac, but at these budget levels, you essentially are saving a little money on the format and then spending it later on somebody who works on your movie for like three days and probably gets paid more than most of the crew who woke up at seven am and worked for twelve hours.

My point is that shooting on film is like anything: if it is of importance you will find a way to make it happen. Nobody will know that you were able to buy an extra two days of filming by shooting on an Alexa but they will know if you are the rare independent film that was shot on actual film. You definitely will have to make a compromise or two but what you get in return is an instant and overwhelmingly present aesthetic that will do more in carrying the audience to whatever place you want them to be than just about anything else money can buy.”

An interesting take; you can read the entire piece by clicking here.

Joel Edgerton’s The Gift (2015)

Saturday, August 8th, 2015

Joel Edgerton’s new thriller The Gift is full of unexpected surprises. Click here for the trailer.

Shot in 25 days on a tight budget in and around Hollywood Hills, Edgerton’s film (which he also stars in) is a minor miracle of intelligent suspense filmmaking – especially since you think it’s headed in one direction for the first half of the film, perhaps more, and then segues into something altogether darker and more trenchant, but still without succumbing to the usual tropes of over-the-top violence that traditionally dominate the genre.

No one gets killed, there’s no gunplay, just a sense of ever mounting dread, and an appropriately brutal critique of corporate culture, from a film that had little to work with in the way of physical resources, and made the most of it, setting most of the action in one location, a classic strategy for shooting a low budget film on a short schedule.

As Wikipedia notes, “The project was first announced in August 2012, when it was reported that Joel Edgerton had written a psychological thriller script titled Weirdo, with which Edgerton would also be making his directing debut. His inspirations for the screenplay include Alfred Hitchcock, Fatal Attraction, and Michael Haneke’s 2005 Austrian film Caché.

On September 9, 2013, talking with Screen International, Edgerton stated that he would be starring in the film in a supporting role, and that he would also produce, along with Rebecca Yeldham, through Blue-Tongue Films. Rebecca Hall signed on to star in the film on November 3, 2014. It was also confirmed that Jason Blum would also produce the film through his Blumhouse Productions banner. On January 13, 2015, Jason Bateman was set to star in the film, as Hall’s character’s husband.

Principal photography on the film began on January 19, 2015, and ended on February 20, 2015. A majority of filming took place at a home in the Hollywood Hills neighborhood, The film was shot on an Arri Alexa [digital] with Canon C35 lenses, and was filmed in 25 days, according to its cinematographer, Eduard Grau. Grau was recommended by [Joel Edgerton's brother] Nash Edgerton, who served as The Gift’s Stunt Coordinator.

In an interview with, Joel Edgerton revealed that he did not start filming his acting role until two weeks into shooting (devoting that time, instead, solely to directing). As soon as he did, his older brother Nash assisted on set behind the camera. Joel Edgerton completed shooting his role [in the film] in seven days.

On January 20, 2015, STX Entertainment bought the United States distribution rights to the film. STX retitled the film The Gift. The film is Edgerton’s fourth feature screenplay to be filmed, after The Square (2008), Felony (2013) and The Rover (2014).”

Truth be told, The Gift is a much better title. But as Stephen Holden observed in The New York Times, “even if The Gift, the Australian director Joel Edgerton’s creepy stalker thriller, didn’t make a dramatic U-turn at around the halfway point, it would still rank as a superior specimen. This movie doesn’t foam at the mouth like Fatal Attraction.

No bunnies are boiled. But fish are poisoned, a family dog goes missing and the soundtrack is tricked out with the sudden jolts dear to the genre . . . Underneath it all, The Gift is a merciless critique of an amoral corporate culture in which the ends justify the means, and lying and cheating are O.K., as long as they’re not found out. Bullying and cruelty are good for business.”

The Gift has much to say about the world we live in now – a genre film with a real social message.

Francesca Catalano – A Brilliant New Director of Cinematography

Thursday, July 2nd, 2015

Francesa Catalano is a new talent to watch – literally!

Yesterday, at the suggestion of Gwendolyn Audrey Foster, I viewed Luca Boni and Marco Ristori’s low budget horror film, Reich of the Dead (2015), shot in Italy on a minimal budget with English speaking actors – including Andrew Harwood Mills, Dan van Husen, Aaron Stielstra, Ally McClelland -  which would be just another program picture were it not for Francesca Catalano’s absolutely superb CinemaScope cinematography, using a RED Scarlet digital camera to achieve some really astonishingly subtle effects.

From what I can gather, this is her first film as a full-fledged DP, although she has worked in second unit and assistant capacities on a number of films. But on the evidence of her work here, she is clearly a major talent, and someone who is ready to step up to fulltime DP work on a major project. Someone smart will grab her soon – she’s got a style all her own, which uses a good deal of available light, and deeply saturated color, and makes this very minor film well worth watching – sort of like one of Val Lewton’s Gothic thrillers from the 1940s.

In particular, her style of cinematography embraces the principles of tenebrism, which as Wikipedia notes,  “is a style of painting using very pronounced chiaroscuro, where there are violent contrasts of light and dark, and where darkness becomes a dominating feature of the image. The technique was developed to add drama to an image through a spotlight effect, and was popular during the Baroque period of painting.”

I wrote her to ask for her thoughts, and she responded, in part: “Thanks so much for your note. I really love [the painter] Caravaggio, and I think everyone who wants to be a DP should know or have seen once in their life some of his great work. You’re right, the movie is done with a very low budget and just a few lights, which is the reason that I tried to use natural light as much as possible, to bring out the colors of the location itself, and enhance the costumes.”

Catalano’s work is really one of a kind – as I told her, it is reminiscent of Caravaggio, but also recalls the work of the great Italian DP Mario Bava in its atmospheric and restrained sense of mood and atmosphere – in short, the vision of a true original, who has obviously studied painting seriously, and instinctively understands how to use light and shadow to create a really remarkable series of images on a very limited budget.

American DPs often approach their work as if it’s just another assignment, and expect most of the color grading to be done in post-production, but here, working with minimal resources, Catalano shows how much can be done on the set, using the qualities of the scene itself, and taking real risks with her compositions, to achieve something really extraordinary.

All in all, Catalano has the sensibility of a true artist.

Agnès Varda To Receive Honorary Palme d’Or at Cannes

Saturday, May 9th, 2015

Agnès Varda, here seen shooting The Gleaners and I, will be awarded an Honorary Palme d’Or at Cannes.

As Kinsey Lowe reports in the always-reliable online journal Deadline, “Agnès Varda will be honored for the body of her work at the closing ceremony of this year’s Cannes Film Festival. She’s the first woman selected for this distinction. Only three other directors — Woody Allen, Clint Eastwood and Bernardo Bertolucci — have been recognized in this way for the global impact of their body of work.

From her first film, La Pointe Courte in 1954, Varda’s style reflected elements of what would become the French New Wave although because she preceded that movement her work is more Left Bank in style. Her next feature, Cleo From 5 To 7, was a documentary style look at a singer awaiting results of a biopsy, which foreshadowed Varda’s fascination with human mortality. Her films also tended to focus on women and her subsequent film Vagabond [1985] examined the investigation of the death of a female drifter.

She married film director Jacques Demy in 1962 and after his death in 1990, she made Jacquot de Nantes, about his life and death. In 2000, she used a digital camera to make The Gleaners and I [see still above]. Her 2008 autobiographical work Les plages d’Agnès picked up France’s the César for best documentary. A well-rounded and multifaceted artist, she started out as a photographer. The Los Angeles County Museum of Art held an exhibition entitled Agnes Varda in Californialand in 2013. The show was a sort of reflection of the time Varda spent in Los Angeles in the ’60s and included sculpture, photographs and short films.”

This is an honor that is more than overdue – congratulations to the foremother of the New Wave.

The New Audience: Moviegoing in a Connected World

Sunday, April 26th, 2015

The Academy is also running this interesting evening on May 12, 2015, on the future of cinema in the digital era.

As the program notes explain, “The Academy looks at the past, present and especially the future of moviegoing in this discussion moderated by Krista Smith, Vanity Fair’s executive West Coast editor.  Oscar-nominated producer and Academy member Michael Shamberg conceived and helped shape the program in consultation with the Academy.

Just as the television boom of the 1950s inspired filmmakers to expand the size and shape of the movie screen, today’s filmmakers and studios want to take advantage of the wide variety of platforms on which contemporary audiences view films.

Everything from portable devices to streaming videos competes with the traditional movie theater as the preferred ways to watch films for much of the current generation. The evening will include notable media-savvy contributors who will first offer their unique perspectives on the topic and then participate in a panel discussion moderated by Smith.

Professor Henry Jenkins, the Provost’s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California, will discuss key historic shifts in motion picture viewing and fandom, describing how our social experiences in and around cinema have shifted over time, and what they look like in today’s networked era.

The president of BuzzFeed Motion Pictures and web pioneer Ze Frank will compare the way today’s digitally oriented audiences relate to content with the more traditional relationship between moviegoers and the theatrical experience.

Team Oscar winner Tayo Amos will speak about what it means to grow up as a digital native filmmaker and media consumer in the world of social media, and explain how social media and the Internet are changing storytelling for her generation.

The final speaker will be Oscar-winning filmmaker John Lasseter, the chief creative officer of Walt Disney and Pixar Animation Studios and principal creative advisor for Walt Disney Imagineering. The evening will also include archival footage, courtesy of the Academy Film Archive, showcasing early audiences interacting with movies and a look at past predictions of moviegoing in the 21st century.

Again, admission is just $5, and this promises to be an informative and deeply interesting evening.

How We Watch TV Today, According to Nielsen

Thursday, April 23rd, 2015

Neilsen is out with a new report on how we watch TV and web programming today.

While this study concentrates on viewers in New Zealand, as is readily apparent, Nielsen extrapolates the results on a world wide basis. As Tony Boyte, Research Director at Nielsen, the ratings company, writes, “our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.

Two-in-five New Zealanders (40%) say video programs are an important part of their lives, but when it comes to the way we like to watch video programming, size does matter. Over half of respondents (51%) think bigger is better when it comes to screen size, but they also appreciate the convenience and portability of mobile devices. Nearly four-in-10 respondents (37%) think watching video programming on their mobile device is convenient. In addition, the same number (37%) say a tablet is just as good as a PC or laptop computer for watching programming.

Real-time conversations on social media are replacing physical gatherings around the water cooler to talk about our favorite TV show. Live TV has become a social event that goes way beyond the confines of our living rooms. Nearly a third of [New Zealand viewers] (30%) said they like to keep up with shows so they can join the conversation on social media, and a fifth (21%) say they watch live video programming more if it has a social media tie in. Thirty percent of respondents say they engage with social media while watching video programming. And nearly half of respondents (47%) say they browse the Internet while watching video programming.

Social media can increase program awareness, make the experience more enjoyable and keep viewers engaged. Second-screen strategies should include an interactive component that allows users to take part – making them feel involved and deepening their connection to the program. But the content needs to be fresh to maximize time spent and to drive repeat visitation. Designers can not focus on one screen, they need to ensure accessibility wherever users are and that the user experience is enjoyable across all devices.

Whether it is watching a sporting event, news show, documentary or movie, TV remains at the center of video consumption. It is the most frequently cited device for watching nearly all types of programming genres included in the survey—by a wide margin. The exception: short-form video (typically less than 10 minutes long), which is cited as more commonly viewed on computers, mobile phones and tablets.

A computer is the second-most commonly mentioned viewing device for nearly all genres, and it tops the list of devices used to watch short-form content. A smaller, but notable, proportion of consumers watch video content on a mobile phone or tablet, while viewing on e-readers and/or gaming consoles has not yet gained traction.”

You can read the rest of this fascinating article by clicking here, or on the image above.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions. To contact Prof. Dixon for an interview, reach him at or

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