Skip Navigation

Frame by Frame

Posts Tagged ‘Digital Culture’

Reset! More Than 700 Posts On This Blog! Back To The Top!

Saturday, September 12th, 2015

There are more than 700 entries on this blog. Click on the button above to go back to the top.

Frame by Frame began more than four years ago with a post on Nicholas Ray– now, with more than 700 posts & much more to come, we’re listed on Amazon, in the New York Times blogroll, and elsewhere on the net, as well as being referenced in Wikipedia and numerous other online journals and reference websites.

With thousands of hits every day, we hope to keep posting new material on films and people in films that matter, as well as on related issues, commercial free, with truly open access, for the entire film community. So look back and see what we’ve been up to, and page through the past to the present.

There are also more than 70 videos on film history, theory and criticism to check out on the Frame by Frame video blog, arranged in carousel fashion to automatically play one after the other, on everything from Fritz Lang’s Metropolis to film aspect ratios, to discussions of pan and scan, Criterion video discs, and a whole lot more.

So go back and see what you’ve been missing – you can always use the search box in the upper right hand corner to see if your favorite film or director is listed, but if not, drop me a line and we’ll see if we can’t do something about it. We’ve just updated our storage space on the blog, so there will be plenty more to come, so check it out – see you at the movies!

Click on the image above & see what you can find!

Marvel vs. DC – The Social Media Battle

Monday, August 17th, 2015

Talkwalker describes the social media battle between DC and Marvel as “a friendly rivalry” – but really, it’s a battle to the death.

As Julie Hong writes, “A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than 20 movie adaptations planned in the next 4 years, superhero movies are bound to break box office numbers, and social media records. While we must reckon that comparing Marvel and DC worlds is like comparing Coca-Cola and Pepsi – it’s a matter of taste – we can however determine who is catching the attention on the social web this summer in regards to figures and stats.

Using Talkwalker’s social media analytics platform, let’s see who wins each round in terms of social media trends, share of voice, hashtag analysis, sentiment, and engagement on Facebook and Twitter.” Hong then takes the various Marvel and DC films through a variety of social barometers, with Marvel sometimes winning, and DC sometimes coming out on top, but in the end – surprise – Marvel wins, mostly because they have a much deeper bench of characters than DC, and they’re clearly more adept at playing the social media game, and have been, long before Twitter, Facebook and the like were invented, and the only fan feedback was the “letters to the editor” column.

Hong concludes, “Our 8-round battle concludes to Marvel winning over DC on social media in terms of general conversations about comic books, volume of brand and hashtag mentions online, buzz originating from its cinematic universe, and Twitter activity. Winning the battle, but not necessarily the war. Superheroes fans, the floor is yours. Let us know who wins your heart @Talkwalker! This analysis was conducted using Talkwalker, a social listening and social media analytics platform that monitors and analyses online conversations on social networks, news websites, blogs, forums and more, in over 187 languages.”

So check it out – even if comic book films aren’t your main interest, this is fascinating material.

A Bad Day For Traditional Media

Wednesday, August 5th, 2015

Traditional media stocks are taking a beating today, as consumers move away from television for the web.

As Cecile Daurat reports on the Bloomberg News website, “Walt Disney Co.’s darkened outlook dragged down media stocks from Time Warner Inc. to 21st Century Fox Inc. and CBS Corp.

Disney, which through Tuesday had been the top-performing stock in the Dow Jones Industrial Average this year with a record of stellar sales and profit, surprised investors by posting lower-than-estimated quarterly revenue and cutting its forecast for cable-television profit.

Disney’s shares slumped as much as 10 percent — the most since August 2011 — after the results, while Fox and CBS Corp., which both report earnings after the close, dropped more than 5 percent. Time Warner and Scripps Networks Interactive Inc., the owner of Food Network and HGTV, also fell even though they beat second-quarter earnings predictions. Overall, the Bloomberg U.S. Media Index had its biggest intraday decline in almost four years.

‘Investors are definitely reading across the Disney earnings and extrapolating it to the broader media sector,’ said Paul Sweeney, an analyst at Bloomberg Intelligence.

Disney is facing two challenges of it own: fewer subscribers at cable networks such as ESPN, its biggest business, and foreign exchange losses from the strong dollar that are hurting both cable TV and international theme parks.

But the concerns over ESPN’s growth and comments on affiliate revenue from pay-TV providers, which Disney now expects to fall short of previous forecasts, may be a gauge for other media companies.

Both Time Warner and Fox are doubling down on exclusive live sports programming to demand higher fees for their channels from pay-TV distributors. And those higher fees have helped them fuel earnings growth in recent quarters. Investors will get an update on Fox and CBS, which has also pushed into sports programming, when the companies post results.

Time Warner’s decision to keep its full-year profit forecast after second-quarter earnings per share beat analysts’ predictions by a wide margin also weighed on the stock Wednesday. Maintaining the guidance suggested estimates for the second half may be too high, Sweeney said. Shares of the New York-based owner of HBO were down 7 percent to $81.49 at 12:55 p.m. in New York.

Discovery, which dropped 9.5 percent to $29.74, posted results that fell short of sales and earnings estimates Wednesday. The cable-TV company still increased its outlook for annual earnings-per-share growth, excluding foreign exchanges.

Cable-TV stocks like Scripps and Viacom Inc. suffered after Disney cut its forecast for cable profit. For fiscal 2013 to 2016, the entertainment giant had promised profit growth in the high-single-digit range. Now, with just five quarters to go, the company expects a mid-single-digit gain for the division over that time frame.”

This is sort of a late wake-up call to something that has been building for a long time; look at the frame grabbed chart at the top (click here, on the image above, to see a Bloomberg video on this whole topic, with some really sharp analysis). Netflix is going through the roof with subscribers, while traditional media – i.e. television and cable – is essentially flatlining.

This has been coming for a long time, and it’s sort of a seismic shock to the system for all involved, but Netflix is really taking over the whole viewing sphere, allowing people to see whatever they want, whenever they want, wherever they want, and also to cut free of the “bundling” that cable systems force on customers, paying for what really want and nothing else.

This is just the first shot in a new system of distribution that has been building for quite a while; I’m really surprised it has taken traditional media this long to notice that frankly, they’re in long term trouble. There’s no way this trend is turning around, and what happens next is -as far as I can see- that Netflix gets bigger and bigger, and traditional media becomes less and less relevant to millennials.

We’ll have to see what happens next.

Simon Denny – All You Need Is Data

Saturday, May 30th, 2015

Artist Simon Denny nails the darker side of the headlong rush to digital – the loss of humanity.

In his new show at MoMA PS1, which originally appeared in an earlier version Germany in 2012, artist Simon Denny critiques the culture of endless data, acquisition, and money as the ultimate value in an impressive installation entitled “The Innovator’s Dilemma,” based on the concept that “All You Need Is Data,” an obvious and ironic spin on the Beatles’ oft-repeated, if somewhat simplistic mantra, “All You Need Is Love.”

As the museum notes of the exhibition, “Denny’s work often refers to the psychology and abstract language of the new media economy, invoking ‘clouds’ of big data and the constant pressure to ‘update’ our lives. He typically finds the sources for his work within the materials, advertising, and packaging produced by technology and media companies, and often deploys graphic interfaces borrowed from commercial display to highlight connections between the utopian goals of the new media economy and those of historical modernism.”

Ken Johnson reviewed the show for The New York Times, observing that “in a recent column for The New York Times, the economist Paul Krugman argued that the benefits of the digital technology revolution of the past four decades have been greatly overestimated. The new technologies, he suggested, might be ‘more fun than fundamental.’ Worse, euphoric media chatter about how they’re changing the world for the better ‘acts as a distraction from more mundane issues,’ like putting people to work in usefully productive jobs.

In a similar vein, ‘The Innovator’s Dilemma,’ a hyperactive multimedia extravaganza by the Berlin-based artist Simon Denny at MoMA PS 1, takes down such irrational exuberance about technology and does it with sardonic verve. Along the way, it indirectly damns the high-end art market’s own inflationary mania. If Mr. Denny doesn’t get to the bottom of what’s causing the sociopathology infecting both industries, his show is certainly a rousing conversation starter . . .

To contemporary art followers, Mr. Denny’s strategies of satirical appropriation and parodic simulation might not appear particularly novel. Those who keep up with business journalism might find little of it especially newsworthy. Nevertheless, the combination of form and content makes for a persuasive protest against soulless capitalism.

In his catalog essay, Peter Eleey, PS 1’s chief curator and the show’s organizer, notes the obvious parallel of the tech industry’s drive to innovate to the contemporary art world’s hunger for the new and to today’s billionaire-inflated art market, with its proliferating fairs and private museums. It’s not an exact parallel: Old art may rise or fall in market value, but it usually doesn’t become worthless the way obsolete electronic devices do. But you get the idea.

In any case, there’s a deeper level of insight that Mr. Denny doesn’t quite crystallize, which has to do less with new technology than with money and how money disrupts and corrupts non-monetary values. As the title character of Shakespeare’s Timon of Athens, on discovering buried gold, put it, ‘Thus much of this will make black white, foul fair/Wrong right, base noble, old young, coward valiant.’

What happens in a society and culture where money becomes the measure of all things and technological innovation becomes just a way to make more money faster?”

More is less, and more wants more – I’d add another quote from Psalm 39.6 in the King James Bible, “Surely every man walketh in a vain shew: surely they are disquieted in vain: he heapeth up riches, and knoweth not who shall gather them.”

I’d say that this more than applies here – what’s the point of this endless acquisition, numbering of word patterns, the endless roll out of time wasting video games, the non-stop proliferation of useless apps and devices that separate us more and more from each other, plunging us into a wilderness of supposed “tech innovation?”

I’m with Simon Denny – I’ve seen the future, and it doesn’t work – for humans.

Our Attention Span is Now Shorter Than That of a Goldfish

Friday, May 15th, 2015

Yes, we’re so distracted by digital media, that we now can’t pay attention for more than 8 seconds.

As Meredith Engel writes in The New York Daily News, “Humans now have shorter attention spans than goldfish — and we would write more, but you’re probably clicking somewhere else already. The new finding — by, of all companies, Microsoft — suggests that the little fish can concentrate for nine seconds compared to eight for humans.

The researchers looked at three different types of attention: Sustained attention is the ability to focus on one task continuously; selective attention is the ability to respond when distractions come up; and alternating attention is multitasking. To get a measure of focus levels, the researchers asked 2,000 Canadians to take online surveys, play games and have their brain electricity measured.

The researchers found that increased use of digital devices lessens our sustained attention, doesn’t affect our selective attention, and actually improves our alternating attention. That means we are less able to focus on one task, but are getting better at doing multiple tasks at once. The report says that the human attention span has decreased by four seconds since 2000 — and that tech innovations may be blame.” You think?

Maybe that’s why movies are so hyper-edited these days – or maybe they’re part of the cause.

How We Watch TV Today, According to Nielsen

Thursday, April 23rd, 2015

Neilsen is out with a new report on how we watch TV and web programming today.

While this study concentrates on viewers in New Zealand, as is readily apparent, Nielsen extrapolates the results on a world wide basis. As Tony Boyte, Research Director at Nielsen, the ratings company, writes, “our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.

Two-in-five New Zealanders (40%) say video programs are an important part of their lives, but when it comes to the way we like to watch video programming, size does matter. Over half of respondents (51%) think bigger is better when it comes to screen size, but they also appreciate the convenience and portability of mobile devices. Nearly four-in-10 respondents (37%) think watching video programming on their mobile device is convenient. In addition, the same number (37%) say a tablet is just as good as a PC or laptop computer for watching programming.

Real-time conversations on social media are replacing physical gatherings around the water cooler to talk about our favorite TV show. Live TV has become a social event that goes way beyond the confines of our living rooms. Nearly a third of [New Zealand viewers] (30%) said they like to keep up with shows so they can join the conversation on social media, and a fifth (21%) say they watch live video programming more if it has a social media tie in. Thirty percent of respondents say they engage with social media while watching video programming. And nearly half of respondents (47%) say they browse the Internet while watching video programming.

Social media can increase program awareness, make the experience more enjoyable and keep viewers engaged. Second-screen strategies should include an interactive component that allows users to take part – making them feel involved and deepening their connection to the program. But the content needs to be fresh to maximize time spent and to drive repeat visitation. Designers can not focus on one screen, they need to ensure accessibility wherever users are and that the user experience is enjoyable across all devices.

Whether it is watching a sporting event, news show, documentary or movie, TV remains at the center of video consumption. It is the most frequently cited device for watching nearly all types of programming genres included in the survey—by a wide margin. The exception: short-form video (typically less than 10 minutes long), which is cited as more commonly viewed on computers, mobile phones and tablets.

A computer is the second-most commonly mentioned viewing device for nearly all genres, and it tops the list of devices used to watch short-form content. A smaller, but notable, proportion of consumers watch video content on a mobile phone or tablet, while viewing on e-readers and/or gaming consoles has not yet gained traction.”

You can read the rest of this fascinating article by clicking here, or on the image above.

Web Changes Everything for Indie Films and TV Series

Monday, April 13th, 2015

This is a key moment – Netflix and other web providers are producing both “TV” series and theatrical films.

As Dina Gachman reports in Studio System News, “Netflix is buying feature films, Woody Allen is making an Amazon show, and A-list Oscar winners have no problem taking a role in a TV show or miniseries, even at the height of their career. In other words, it’s an exciting time for television. The landscape is changing so rapidly it’ll give you whiplash.

That’s all great news for actors, writers, and producers – and maybe not-so-great news for theater chains, whose owners were recently up in arms about Netflix buying Cary Fukunaga’s feature film Beasts of No Nation for a reported $12 million. Features and television are experiencing an indie revolution – just look at the Best Picture Oscar nominees this year. The vast majority of the nominees were made outside of the studio system, with Warner Bros. American Sniper being the oft-cited exception.

In television, the traditional process of getting a pilot made is still the norm, but there are more channels, more online platforms, and more opportunities for writers and producers to get their project made than ever before. Going the independent route and shooting the pilot yourself is one option, and the stigma of making a pilot DIY-style is quickly becoming a thing of the past [and] while it hasn’t become the norm, indie pilots are definitely becoming an increasingly common route for creators who want to get their passion project off the ground, by any means necessary.

Former House EP Katie Jacobs and veteran indie producer Nick Wechsler (Drugstore Cowboy, Reservation Road, Magic Mike) have recently teamed to produce an independent pilot called Dr. Del, with John Hawkes starring and John Sayles writing. They’ll shoot the pilot on their own, with total creative freedom, and then take it to cable and broadcast network.”

As she puts it, “there really is no excuse not to make your pilot anymore.”

New Essay – Humanities in the Digital Era

Friday, February 13th, 2015

I have a new essay on “humanities in the digital era” in the web journal Film International – here’s a link.

As I argue, “We live in the age of the visible invisible; everything is supposedly available to us online, but in fact, only a small fraction of the knowledge and culture of even the most recent past is available on the web. The digitization of our culture is now an accomplished fact; physical media is disappearing, books are being harvested from library shelves and thrown into the anonymity of high density storage, digital facsimiles of these documents are often illegible or hidden behind pay walls. It’s a world of never-ending passwords, permissions, and a whole new group of “gatekeepers,” which the digital revolution was supposed to do away with, in which everyone got a place at the table. In fact, it has created a far more intrusive and much less intuitive group of cultural taste makers in place of the 20th century regime of editors, writers, critics and the like; technology specialists, who, really don’t understand the humanities at all, and are, in fact alarmed by the amorphousness of humanist work – after all, you know, it’s just so unquantifiable.

As Wieseltier notes, in part, in the January 7th issue of the NYT Sunday Book Review, ‘aside from issues of life and death, there is no more urgent task for American intellectuals and writers than to think critically about the salience, even the tyranny, of technology in individual and collective life. All revolutions exaggerate, and the digital revolution is no different. We are still in the middle of the great transformation, but it is not too early to begin to expose the exaggerations, and to sort out the continuities from the discontinuities. The burden of proof falls on the revolutionaries, and their success in the marketplace is not sufficient proof. Presumptions of obsolescence, which are often nothing more than the marketing techniques of corporate behemoths, need to be scrupulously examined. By now we are familiar enough with the magnitude of the changes in all the spheres of our existence to move beyond the futuristic rhapsodies that characterize much of the literature on the subject. We can no longer roll over and celebrate and shop. Every phone in every pocket contains a “picture of ourselves,” and we must ascertain what that picture is and whether we should wish to resist it. Here is a humanist proposition for the age of Google: The processing of information is not the highest aim to which the human spirit can aspire, and neither is competitiveness in a global economy. The character of our society cannot be determined by engineers.’

Needless to say, Wieseltier’s essay has touched a real nerve among both humanists and the digerati - you can read some responses here - some agreeing with him, and some not, but for me, it seems that more often than not, he hits the mark straight on. As one reader, Carl Witonksy, wrote in response, ‘Leon Wieseltier’s essay should be required reading and discussion by all college students, regardless of major. Technology is penetrating every aspect of their lives, and they should come to grips with its pluses and minuses,’ while Cynthia M. Pile, co-chair of the Columbia University Seminar in the Renaissance, added that ‘for the humanities, the library is the laboratory, and books and documents are the petri dishes containing the ideas and records of events under study. We use the Internet, to be sure, and are grateful for it. But its rapid and careless ascent has meant that we cannot rely on it for confirmation of reality or of fact.’

Pile goes on to note that ‘we require direct observation of material (stone, wood, ink, paper and parchment) documents, manuscripts and printed books, which we then subject to critical, historical analysis. We also require that these materials be spread out in front of us to analyze and compare with one another, like the scientific specimens they are. In great research libraries (which used to be the hearts of great universities), these were formerly available on site, so that an idea could be confirmed or contradicted on the spot. Instead, today librarians are taught that a delay of several days while a book is fetched from a warehouse dozens, or even hundreds, of miles away — to the detriment of the book — is irrelevant to our work. This is false. Our work is impeded by these assumptions, based on technological dreams, not on reality.’

I’ve seen the impact of this in many fields of the arts, which are now faced with a crisis unlike anything since the Middle Ages – the cultural work of the past is being relegated to archives, museums, and warehouses, and despite claims to the contrary, is not available in any meaningful way to the general public or students. Great swaths of material have been left unscanned and unindexed, and with the demise of paper copies becomes essentially unobtainable. Browsing through library stacks is not only a pleasurable experience; it is also an essential part of the discovery process and intellectual investigation. You come in, presumably, looking for one book, but now you find another. And another. And another. They’re all together in one section on the shelves. You’re not calling for a specific text, which would give you only one side of any given question – you have immediate access to them all, and can pick and choose from a wide variety of different perspectives. Now, it seems that only the eternal present is with us.

I wrote an essay that touched on some of these issues a few years ago for The College Hill Review about working in New York in the 1960s as part of the community of experimental filmmakers, aptly entitled ‘On The Value of “Worthless” Endeavor,‘ in which I noted – again, in part – that ‘the only art today is making money, it seems; in fact, today, there are plaques all over New York identifying where this artist, or that artist, used to have a studio; today, all the locations are now office buildings or bank . . . it seems that no one has time or money for artistic work, when, in fact, such work would redeem us as a society, as it did in the 1930s when Franklin Roosevelt put artists to work, and then sold that work, to get that segment of the economy moving again. Now, the social conservativism that pervades the nation today belatedly recognizes the power of “outlaw” art, and no longer wishes to support it, as it might well prove — in the long run — dangerous.

Money can create, but it can also destroy. Out of economic privation, and the desperate need to create, the artists [of the 1960s] created works of lasting resonance and beauty with almost no resources at their disposal, other than the good will and assistance of their colleagues; a band of artistic outlaws. These artists broke the mold of stylistic representation . . . and offered something new, brutal, and unvarnished, which confronted audiences with a new kind of beauty, the beauty of the outsider, gesturing towards that which holds real worth in any society that prizes artistic endeavor. It’s only the work that comes from the margins that has any real, lasting value; institutional art, created for a price, or on commission, documents only the powerful and influential, but doesn’t point in a new direction. It’s the work that operates off the grid, without hype or self-promotion, under the most extreme conditions, that has the greatest lasting value, precisely because it was made under such difficult circumstances.’

In his brilliant film Alphaville, Jean-Luc Godard depicted a futuristic dystopia - in 1965! – in which an entire civilization is run by a giant computer, Alpha 60, which directs and supervises the activities of all its inhabitants; a computer that is absolutely incapable of understanding nuance, emotion, or the chance operations of something like, for instance, Surrealism or poetry. As the supervisor of the computer and all its operations, one Professor Von Braun (played by Howard Vernon; the symbolism is obvious) is pitted against the humanist Secret Agent Lemmy Caution (the always excellent Eddie Constantine), who has been sent from the ‘Outerlands’ to destroy the computer and restore humanity to Alphaville. As Von Braun warns Lemmy, ‘men of your type will soon become extinct. You’ll become something worse than dead. You’ll become a legend.’ And as if to confirm this, Alpha 60 instructs his subjects that ‘no one has ever lived in the past. No one will ever live in the future. The present is the form of all life.’

But, of course, it isn’t, and while the end of Alphaville strikes a positive note – technology reined in by Lemmy’s timely intervention, I can’t be so sure that this time, in real life, that there will be a happy ending. When a society no longer has bookstores, or record stores, or theaters because – supposedly – everything is online and streaming – when corporations make decisions, guided by the bottom line alone, as to what materials are disseminated and which remain in oblivion – and when mass culture alone – the popularity index – determines what works are allowed to find any audience, we’re in trouble. If you don’t know something is there, then you can’t search for it. Works buried in an avalanche of digital materials – and please remember that I am someone who contributes to this, and publishes now almost exclusively in the digital world – lose their currency and importance, just as libraries continue to discard books that later wind up on Amazon for one cent, in hardcover editions, where those of us who care about such work snap it up – until it’s gone forever.

What will the future hold for those of us in the humanities? It’s a really serious question – perhaps the most important question facing us as scholars right now. Alpha 60 rightly recognized Lemmy Caution as a threat, and had him brought in for questioning, telling Lemmy that ‘I shall calculate so that failure is impossible,’ to which Lemmy replied ‘I shall fight so that failure is possible.’ The work of technology is valuable and useful, and without it, we would be stuck entirely in the world of physical media, which would mark an unwelcome return to the past. But in the headlong rush to digital technology, we shouldn’t sacrifice the sloppiness, the uncertainty, the messiness that comes from the humanities in all their uncertain glory, representing widely divergent points of view, with the aid of ready access to the works of the past, which, after all, inform and help to create the present, as well as what is to come. As Lemmy Caution tells Alpha 60, ‘the past represents its future. It advances in a straight line, yet it ends by coming full circle.’”

You can read the entire essay by clicking here, or on the image above.

The End of Physical Media?

Saturday, November 15th, 2014

Is the end of physical media imminent? Here’s an interesting post on this subject by Jason Stershic.

As Stershic wrote on his website Agent Palmer (named after the character Harry Palmer in Sidney Furie’s film The Ipcress File), “on January, 18th, 2014, The Los Angeles Times Entertainment Section ran an article that was titled, ‘Paramount stops releasing major movies on film.’ I’m very aware of the new technologies that exist – digital media players have made physical albums a thing of the past and streaming video services have made DVDs virtually obsolete – so the fact that Paramount is ‘the first big Hollywood studio to embrace digital-only U.S. releases’ should come as a natural progression.

But I, for one, don’t really know how I feel about this. Sure, I consume music and watch movies and television shows through various streaming services, but I’m not ready to go completely digital. Are you? It’s not just audio and visual mediums that are going this way. The eBook, in all of its various incarnations, has pushed physical book retailers to their limits as well [emphasis added]. Even comic books can be read in digital formats.

But I am not ready to go completely digital. The entire world seems to be heading that way, but I can not seem to follow suit. I still read physical books, buy comic books and magazines, DVDs and CDs. I enjoy having a physical collection that I can see on my shelves.

It seems now is the time to embrace physical media as never before, if for no other reason than it seems to be disappearing. I know that the physical media aren’t going anywhere anytime soon, but every time a big company like Paramount makes a decision like it has, others will follow suit.

So what happens when Paramount, or Fox, or Universal decide to stop making DVDs? What happens when a  big music company decides not to lay down tracks on CDs? What happens a major book publisher decides to to release their books only in digital form?

I collect things and I’m not alone. We all have our collections – books, movies, albums, comics, art, games, the list goes on. I understand that big corporations need to save money, but they’re only saving it for themselves. They aren’t passing the savings on to the consumer. You’re still going to be shelling out $8+ for movie tickets. But when the physical media goes away, you can’t own anything, and we all like owning things.

The best example is Netflix. I enjoy plenty of shows and movies that they stream, but those things won’t always be there. Their library is subject to contracts and sometimes contracts run out. What then? [emphasis added] If you’re favorite movie is on Netflix and you don’t own a physical copy, how will you watch it?

Honestly, I see Netflix in the same way I look at libraries. I get access to a plethora of things, I wouldn’t normally have access to, but when I like something, I go out and buy it. I buy the book, movie or show that I enjoyed, as I want to be able to watch it when I want as a permanent part of my collection [. . .]

I guess the lesson is, if you want something in your collection, don’t wait to buy it. At some point it may be too late. Of course the flip-side is that the secondary market on eBay could be a booming business. But not everyone wants to buy things secondhand. What’s the other lesson we can take away?

Well, for the sake of the economy buy, buy, buy! For the sake of your collection, buy, buy, buy! For the sake of control buy, buy, buy! Control is the part of the equation that is lost in what could happen, but it’s there to be lost. If you don’t have the physical media, your access to your favorite book, comic, album, movie or show could be limited or even eliminated by higher powers. Don’t let that happen to you [emphasis added]“

Really – I’m doing the same thing myself. Buy those DVDs now – they may not be available forever.

History, Cultural Memory, and the Digital Dark Age

Wednesday, October 15th, 2014

Paolo Cherchi Usai’s clearly polemical book nevertheless raises many serious questions.

First published by The British Film Institute in 2001, when the digital revolution was just beginning, with a preface by Martin Scorsese, and subsequently republished in 2008 by Palgrave Macmillan, Usai’s text asks a number of deeply important questions about the headlong rush to digital, for as he writes, “it is estimated that about one and a half billion hours of moving images were produced in 1999, twice as many as a decade before. If that rate of growth continues, one hundred billion hours of moving images will be made in the year 2025. In 1895 there was just above forty minutes of moving images to be seen, and most of them are now preserved.

Today, for every film made, thousands of them disappear forever without leaving a trace. Meanwhile, public and private institutions are struggling to save the film heritage with largely insufficient resources and ever increasing pressures from the commercial world. Are they wasting their time? Is the much feared and much touted “Death of Cinema” already occurring before our eyes? Is digital technology the solution to the problem, or just another illusion promoted by the industry?” – this, of course, is the crux of the problem.

In my recent article on the increasing global reach of Netflix, “Netflix and National Cinemas,” published in Film International, I noted that “under the headline ‘Netflix Will Rip the Heart Out of Pre-Sale Film Financing,’ Schuyler Moore wrote in Forbes that: ‘Netflix is working mightily to expand its reach worldwide, so far including Latin America, Canada, and the U.K., with Europe next up at bat. When Netflix is done, people in every part of the world will be its customers, and those customers will be able to toggle what language they want to watch a film in.

This trend corresponds to the shrinking of the piracy window (the time between the theatrical window and the home video window), so by the time Netflix has a worldwide reach, it will also probably be available day and date with the theatrical release. This trend will have a huge effect on how independent films are financed.  Right now, independent filmmakers raise funds by selling their films through ‘pre-sales’ on a country-by-country basis to local distributors, but a worldwide VOD reach will rip the heart out of these sales, because it will destroy the value of DVD and pay TV rights to the local distributors.

The net result will be that independent films will be financed by pre-sales to Netflix, not the local distributors.  Instead of going to the Cannes Film Festival, filmmakers could be going to Las Vegas for a digital convention in order to pre-sell VOD rights to Netflix.  Indeed, Netflix will likely expand from creating original series to creating its own large budget films, with the initial premiere on-line.  Netflix may be a vibrant, important source of new financing that disrupts the studio system and bypasses standard distribution channels.’

The title of the article here tells all; it’s such an apt metaphor that it’s frightening. Netflix will indeed ‘rip the heart’ out of pre-sale film financing, but what Moore fails to consider here is the impact that this will have on national cinemas on a worldwide basis. Of course, Forbes is a bottom-line publication, a self-proclaimed ‘capitalist tool,’ and really isn’t interested in artistic concerns, or empowering anyone other than the already dominant global media forces. This is the voice of mainstream Hollywood cinema talking here, and it admits to the existence of nothing beyond that.

What happens to filmmaking in Sweden, France, Germany, Spain, Nigeria, Morocco and elsewhere is no concern of Moore’s, who seems to think that cinema is more a spectator sport than anything else. He embraces the Hollywood model of filmmaking – ruled entirely by commerce, and nothing else – and that’s that. It’s probably true, as Moore says, that ‘worldwide VOD reach will rip the heart out of these sales, because it will destroy the value of DVD and pay TV rights to the local distributors’ but the problem with this of course is that it’s more concentration in the hands of a few – everyone wants the “master switch” as Adolph Zukor put it, and Tim Wu so effectively explored in his book of the same title.”

And as Daniel Lindvall, editor of Film International wrote me on this issue, “Netflix was introduced on the Swedish market in 2012 and apparently has 1 million users in Sweden already (out of a population of 9.5 million). The most noticeable result so far is that the last of the non-chain ‘art house’ video rental shops here in Stockholm have closed down. But at the same time many thousands of the films that were available in these shops are not yet available on Netflix in Sweden, since they still have to buy rights for every country separately, which is too expensive for a small market when it comes to films that few people are likely to see.

Thus you can see some Bergman films on Netflix in the US but not in Sweden. I guess this will change given Netflix’s interest in changing it to further dominate the global market. As always, we are left with a choice between plague and cholera within the market system. And, again, the Internet proves to be a tool for concentrating media, not the dreamt-of opposite.”

It’s obvious that I agree more with Lindvall than with Moore, but beyond that, it’s also disconcerting to note that in the end, Moore is probably correct in his prognostications for the future of cinema on a worldwide basis. People would much rather watch from the comfort and safety of their living rooms than trek out to the theater for anything other than the most immersive spectacle; the clearest evidence of this is the complete collapse of video rental stores, even in such major cities as New York, a metropolis of eight million people, which seemingly can’t sustain more than few revival houses, and only one or two video rental locations, even though they offer the kinds of films you’re not likely to find on Netflix.

But beyond this, the problem, as many have noted, is that while Netflix pushes into streaming only territory, literally hundreds of thousands of films on a worldwide basis are simply not being distributed at all. The dream of having acesss to everything in the digital era is being steadily undermined by a bottom-line mentality that focuses on profits and nothing else.

This is the “blockbuster only” model of filmmaking, which has effectively defined the marketplace for the future – indies shifted off to the side on VOD, and for the mainstream, mass merchandising, saturation booking, and literally endless franchising. And for the classics – maybe Casablanca, Gone With the Wind, The Wizard of Oz – mainstream Hollywood films all – but for Antonioni, Fellini, Ozu, Dreyer, Godard, Lupino, Arzner, Blaché, Akerman, and too many others – it’s marginal distribution, or none at all.

As John Talbird, a former student of mine who now teaches in New York, wrote me in response to my article, “at first, I liked Netflix, but now I’m beginning to realize it’s just another evil empire. Who cared about the demise of Blockbuster? But all three of the quirky independent video stores in my neighborhood have shut down in the ten years I’ve lived in Brooklyn. And Netflix isn’t even as good as it used to be. A lot of the Criterion titles which used to be available for streaming are no longer available. Also, their DVD titles aren’t as extensive as they at first appear. I’ve got six titles in my cue with ‘Very Long Wait’ next to them. More and more, the only alternative to Netflix is the public library or buying the DVD.”

To which I responded, “but the kicker is that soon DVDs and BluRays will be obsolete, as everything goes streaming. Netflix and the rest of the conglomerates don’t want you to own anything; they just want you to rent from them, eternally. And the visual quality is much, much poorer. My students are running into this problem too. Netflix doesn’t even have Jean Renoir’s Rules of the Game – [universally acknowledged as one of the indisputable classics of the cinema] on streaming.”

So the issue here has multiple dimensions. As I discussed at length in my book Streaming: Movies, Media and Instant Access, the very idea that there is such a thing as digital archiving is a myth. Nothing could be more unstable, or more uncertain. The major studios routinely make 35mm fine grain negatives as backups for all their productions, and store them in their film vaults, because they know – as I document in the book – that digital archiving simply isn’t reliable – there are too may ways that files can become corrupt. As Michael Cieply wrote in The New York Times in 2007, “time was, a movie studio could pack up a picture and all of its assorted bloopers, alternate takes and other odds and ends as soon as the production staff was done with them, and ship them off to the salt mine. Literally.

Having figured out that really big money comes from reselling old films — on broadcast television, then cable, videocassettes, DVDs, and so on — companies like Warner Brothers and Paramount Pictures for decades have been tucking their 35-millimeter film masters and associated source material into archives, some of which are housed in a Kansas salt mine, or in limestone mines in Kansas and Pennsylvania. It was a file-and-forget system that didn’t cost much, and made up for the self-destructive sins of an industry that discarded its earliest works or allowed films on old flammable stock to degrade. (Indeed, only half of the feature films shot before 1950 survive.)

But then came digital. And suddenly the film industry is wrestling again with the possibility that its most precious assets, the pictures, aren’t as durable as they used to be. The problem became public, but just barely, last month, when the science and technology council of the Academy of Motion Picture Arts and Sciences released the results of a yearlong study of digital archiving in the movie business. Titled The Digital Dilemma, the council’s report [offered this] startling bottom line: To store a digital master record of a movie costs about $12,514 a year, versus the $1,059 it costs to keep a conventional film master.

Much worse, to keep the enormous swarm of data produced when a picture is ‘born digital’ — that is, produced using all-electronic processes, rather than relying wholly or partially on film — pushes the cost of preservation to $208,569 a year, vastly higher than the $486 it costs to toss the equivalent camera negatives, audio recordings, on-set photographs and annotated scripts of an all-film production into the cold-storage vault.”

That was in 2007. Now, in 2014, everything is digital. But the problem remains the same. There are more movies being made than ever, but they’re not being shot on film — they’re digital. How are you going to archive them? What do you do when a digital platform is phased out, as DVDs now seem to be heading for their final spin? And what about the relentless mercantilism and Hollywoodization of filmic culture?

What do we do when physical materials disappear, and independent visions with them, to be replaced by a wilderness of solely commercial content? Wikipedia defines the term “Digital Dark Age” as “a possible future situation where it will be difficult or impossible to read historical electronic documents and multimedia, because they have been in an obsolete and obscure file format.”

But I would argue that this is only a very, very small part of the problem. A more pressing concern, it would seem to me, for books, films and music, is that the works of the past created in analog fashion won’t survive in the future because they’re not deemed to be commercial enough. If there’s only a niche market, then why bother? The digital databases of the past can be retrieved, but what happens when a nitrate negative decomposes – as 50% of all films before 1950 already have. That’s 50% – a shocking number.

This is an issue that will continue to expand in the years to come, and something to seriously think about.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions. To contact Prof. Dixon for an interview, reach him at or

RSS Frame By Frame Videos

  • Frame by Frame: Science Fiction Futurism
    UNL Film Studies Professor Wheeler Winston Dixon discusses the 2015 Ridley Scott film "The Martian," and the accuracy (and often inaccuracy) of science-fiction films at predicting real advancements in science and technology. […]
  • Frame by Frame: Batman v Superman
    UNL Film Studies Professor Wheeler Winston Dixon discusses the genre of comic book movies in the context of "Batman v Superman."  […]

In The National News

National media outlets featured and cited Wheeler Winston Dixon on a number of topics in the past month. Find out more on the website