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Film Convert – People Still Want The Film “Look”

Sunday, April 28th, 2013

Despite the “breakneck shift” to digital cinema, it seems people still want the film “look.”

So here’s a fascinating video tutorial — which loads immediately when you click the image above — on some new software that takes the rather hard looking digital images put out by conventional HD cameras and softens then up into something approximating what film looks like, with artificial grain, color balance, and other artifacts of the filmic image. It’s all an illusion, of course; this is still HD. But it’s interesting to me that the more people use digital, the more they seem to long for the “look” of film, and the warmth, depth, and tactile feel that film brings to the image being captured.

As tech writer Joe Marine notes on the No Film School website, “we’ve said a lot about the digital versus film debate, and a lot of people have a lot of different opinions. Film still had a technological advantage over digital until really the last few years or so, and now we have digital sensors which can match or exceed film stocks with dynamic range. Either way, with digital sensors being ‘too clean’ for some people who have loved the look of film, there is a program called FilmConvert that takes the color information of specific cameras and actually uses that to determine how a specific film stock could best be represented using that sensor.”

So, click here, or the image above, and see for yourself how it works.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions.

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Wheeler Winston Dixon has been quoted by Fast Company, The New Yorker, The New York Times, the BBC, CNN, The Christian Science Monitor, US News and World Report, The Boston Globe, Entertainment Weekly, The Los Angeles Times, NPR, The PBS Newshour, USA Today and other national media outlets on digital cinema, film and related topics - see the UNL newsroom at for more details.

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