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Posts Tagged ‘Franchises’

Marvel vs. DC – The Social Media Battle

Monday, August 17th, 2015

Talkwalker describes the social media battle between DC and Marvel as “a friendly rivalry” – but really, it’s a battle to the death.

As Julie Hong writes, “A friendly rivalry between Marvel and DC Comics has spawned since the 1930s, originating from comic books and then flourishing onto the big screens and video games. With more than 20 movie adaptations planned in the next 4 years, superhero movies are bound to break box office numbers, and social media records. While we must reckon that comparing Marvel and DC worlds is like comparing Coca-Cola and Pepsi – it’s a matter of taste – we can however determine who is catching the attention on the social web this summer in regards to figures and stats.

Using Talkwalker’s social media analytics platform, let’s see who wins each round in terms of social media trends, share of voice, hashtag analysis, sentiment, and engagement on Facebook and Twitter.” Hong then takes the various Marvel and DC films through a variety of social barometers, with Marvel sometimes winning, and DC sometimes coming out on top, but in the end – surprise – Marvel wins, mostly because they have a much deeper bench of characters than DC, and they’re clearly more adept at playing the social media game, and have been, long before Twitter, Facebook and the like were invented, and the only fan feedback was the “letters to the editor” column.

Hong concludes, “Our 8-round battle concludes to Marvel winning over DC on social media in terms of general conversations about comic books, volume of brand and hashtag mentions online, buzz originating from its cinematic universe, and Twitter activity. Winning the battle, but not necessarily the war. Superheroes fans, the floor is yours. Let us know who wins your heart @Talkwalker! This analysis was conducted using Talkwalker, a social listening and social media analytics platform that monitors and analyses online conversations on social networks, news websites, blogs, forums and more, in over 187 languages.”

So check it out – even if comic book films aren’t your main interest, this is fascinating material.

A Deadly Adoption – Will Ferrell and Kristen Wiig’s Lifetime Movie

Friday, June 12th, 2015

Will Ferrell and Kristen Wiig are both big Lifetime movie fans – so now, they’ve made one of their own.

Lifetime movies live in a world all their own; predictable scripts, constant peril and deception, people living in enormous houses that are way beyond the means of most of us, and most noticeably, they trade in truly outrageous melodrama.

Ferrell and Wigg have long been fans of the genre, and now they’ve taken the next logical – or illogical – step, and created a Lifetime movie all their own, which despite the over-the-top premise they’re going to play straight – a rather remarkable coup for Lifetime, whose films are usually populated by unknowns and fading stars.

As Lifetime’s website for the film notes, “inspired by a true story [but of course!] A Deadly Adoption is a high-stakes dramatic thriller about a successful couple (Ferrell and Wiig) who house and care for a pregnant woman (Jessica Lowndes, “90210″) during the final months of her pregnancy with the hopes of adopting her unborn child” – but as you can see from the brief teaser trailer by clicking here, or on the image above, things don’t go too smoothly along the way.

As Wikipedia notes of the film’s somewhat unusual production process, “on April 1, 2015, it was revealed that Will Ferrell, Kristen Wiig, and Jessica Lowndes were set to star in the film as a parody to the genre of Lifetime films, with Rachel Lee Goldenberg directing and Andrew Steele writing the screenplay.

The next day, Ferrell issued a statement regarding the film saying ‘We are deeply disappointed that our planned top-secret project was made public, Kristen and I have decided it is in the best interest for everyone to forgo the project entirely, and we thank Lifetime and all the people who were ready to help us make this film,’ [thus] shooting down the prospect of the film being released.

However, on June 2015, a billboard for the film was spotted with a release date of June 20, 2015. On June 12, 2015, a teaser trailer was released. The premiere of the film coincides with the 25th anniversary of Lifetime’s movie franchise.”

The billboard announces that the film will be released on “Sunday, June 20th.” June 20th is a Saturday.

How Universal Plans to Salvage Fast and Furious 7

Sunday, December 15th, 2013

Fast and Furious 7, and the franchise itself, is simply too lucrative to abandon.

As everyone knows, series regular Paul Walker was killed in a car crash two weeks ago, and since then Universal has been quietly trying to figure out how to save the film, and the series. Sara Nathan, writing in The MailOnline, reports that “Paul’s brother Cody, 25, who has worked as a stuntman, is set to take his place in the final scenes. According to a source close to the production, producers have been in-and-out of meetings since the star’s death, trying to work out a way to fill his void.’They soon realized they needed someone who looked like Paul to finish the movie and that’s when they approached his nearly identical brother, Cody,’ claims the source.’They can shoot Cody from behind and at distance and it it’s a shot they need Paul’s face in close up they can CGI it later on,’ explained the source.”

The death of a major actor during filming on a movie has certainly happened before — see this link — but what might be nice is if the script is reworked so that Walker’s character, Brian O’Connor, is sidelined by a minor accident within the film, and the team decides to call on his brother to help out with whatever scheme they’re up to in this episode. Cody Walker, an experienced stuntman, could easily adapt to a franchise like the Fast and Furious films, which is little more than nonstop action.

This would give Universal a chance to showcase Cody, with perhaps a scene in which Paul – through the extensive use of CGI – decides at the end to hang it up, walks away, and his brother takes over his slot in the series. That way, “Brian O’Connor” remains alive at the end of the film, just in retirement from the fast life, and reality isn’t allowed to intrude on what is essentially a fantasy series. It makes a great deal of sense – as when George Sanders handed over the Falcon series of detective thrillers in the 1940s to his brother, Tom Conway. I’m sure that Cody Walker will feel more than a little strange doubling for his brother, Paul, and I hope that he strikes a deal with the studio that makes him an instant multi-millionaire for his services.

It’s sad, but that’s Hollywood, where the bottom line is always a prime consideration.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions. To contact Prof. Dixon for an interview, reach him at wdixon1@unl.edu or wheelerwinstondixon.com

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