As Anthony D’Alessandro and Anita Busch write in what is arguably the entertainment industry’s most authoritative business news website, Deadline Hollywood, ”industry analysts currently see Star Wars: The Force Awakens with an opening day record of $125M-$127M+ en route for an all-time record opening of $251M-$255M, calculated from midnight tickets sales on both the east and west coast.
To put Force Awakens’ opening in perspective, consider the following: Disney made $100M from the film in just 21 hours at 1PM PST; an amount that most successful tentpoles open to in a 3-day weekend. By Sunday, Force Awakens will beat or come close to beating the entire domestic runs of the last two Hobbits which were released over the last two Decembers— The Desolation of Smaug ($258.4M) and The Battle of Five Armies ($255.1M). It took Jurassic World five days to cross $250M.
Domestic all-time grosser Avatar, which opened during this frame back in 2009 to $77M and ended its stateside cume at $749.8M, took 12 days to clear $250M. However, that was during the pre-historic days of digital and 3D cinema. When Avatar opened there were 3,100 RealD screens in the U.S./Canada; now there are 14,000 with the majority of them playing Force Awakens.”
As I write this, screenings of the new Star Wars film are literally going on around the clock, with some theaters staying open 24/7 to meet audience demand. This is all very good news for the Walt Disney Company, which owns the rights not only to the Star Wars franchise, but also the whole of Marvel Entertainment, just for starters – two of the current industry’s most profitable money-spinners.
Although some see signs of fan fatigue in the distance, I can’t agree - while I am resolutely not a Star Wars fan - I’ll side with Alec Guinness in his opinion of the franchise – there’s no question that this 1977 film which started out as an indie film no one wanted has become a totemic part of our shared worldwide cinema culture. With Disney’s plans to roll out another episode in the series one a year for the next fifteen years, it seems there is no end in sight.
If this what audiences want in an era of terrorism and fear, so be it. It is, however, disturbing that more thoughtful screen fare has been pushed off the big screen into the limbo of VOD or the increasingly marginal art house circuit, but as always in Hollywood, the bottom line rules.
As far as The Force Awakens, I’ll have to agree with Sam C. Mac of Slant - “it exists less as a meaningful extension of its world than as a fan-service deployment device” – or J.R. Jones of The Chicago Reader – “as with other installments, this is less a movie than an exercise in massaging a juvenile-minded audience that wants the experience to be new and familiar at the same time” – and Roger Moore of Movie Nation -”a glib facsimile” – but then again, these are minority opinions.
So I’ll make a prediction of my own; when the film finally exhausts itself at the box office – just this installment, mind you – I predict (channeling The Amazing Criswell here) that Star Wars: The Force Awakens will gross more than two billion dollars worldwide, to recoup roughly half the $4 billion that Disney paid to buy the entire franchise a few years back from George Lucas. And, as the box office numbers clearly show, this was a very smart business decision indeed.