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Amazon’s New “Never Before on DVD” Store

Friday, May 25th, 2012

As has been widely reported, most notably by Marc Graser in Variety, Amazon has just launched a new “never before on DVD” movie service, featuring some 2,000 titles that studios don’t feel have enough traction for commercial release, but which have enough interest for cineastes and collectors to purchase on a made-to-order basis, much like the titles offered through the successful Warner Archive service.

In this case, a consortium of studios have decided that it’s more cost-effective to let Amazon do the retailing, rather than opening their own divisions, a la Warner Archive’s service; the studios involved include Disney, Sony, Warner Bros., Lionsgate, Universal, 20th Century Fox and  MGM. The real surprise here for me is Disney, who are notoriously protective with their back catalogue.

Many of these titles will be of no interest to readers of this blog, as you can see from the image above; TV shows, mainstream commercial fare and the like dominate the offerings. But hidden in the stacks are some films of real merit, so readers should check it out for themselves and see what’s of interest. Most of these titles were previously available, and still are available, as streaming video on Amazon, but now you can get them in a more stable format. So take a look, and see what’s on offer.

Of course, with only 2,000 films or so for sale, that means the vast majority of these studios’ films are still locked away in a vault somewhere, and this is just a drop in the bucket. Between them, the studios mentioned above could easily put some 20,000 or even 200,000 films up for potential buyers, and why don’t they? Since the discs are made-to-order, what have they got to lose? I guess that’s the only downside to this announcement; while it’s nice that 2,000 titles never before on DVD will now see the light of day, one should never forget that there are literally hundreds of thousands of films yet-to-be-released, still waiting in the wings.

You can read Marc Graser’s piece in Variety by clicking here, or on the image above.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu. Visit him at his website wheelerwinstondixon.com.

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