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Reel Film Day – March 5th, 2017

Wednesday, March 1st, 2017

Support Reel Film Day – films screened the way they were meant to be seen.

As The Alamo Draft House theatre chain announces, “mark your calendars, cinephiles! 35mm film will be alive in all its glory on March 5th — or 3/5. A collaborative initiative from Alamo Drafthouse and Kodak, the first-ever Reel Film Day will champion the beauty of cinema’s richest and most enduring format with celebratory screenings at Alamo Drafthouse and independent theaters across the U.S.

‘There is nothing like experiencing actual 35mm projected film,’ said Steve Bellamy President of Kodak Motion Picture Film and Entertainment. ’I don’t care if it is the greatest 8K projector in the world, 35mm is a radically different thing and there is simply no comparison. Projected film is watching light blast through dozens of layers of color dye clouds and emulsion, 24 times per second.

A film projectionist is a master craftsman and seeing his or her work is akin to performance art. While the world has largely migrated to the utility of video projectors, there is a massive growth in consumers who understand the experience of film projection. This is why theatres projecting film are coming back so strongly and doing so well!’

As a true celebration of the wide-ranging scope of cinema, Reel Film Day programming will be deeply eclectic, featuring classics including Powell and Pressburger’s The Red Shoes and Orson Welles’ Touch of Evil rubbing reels with cult favorites like W. D. Richter’s The Adventures of Buckaroo Banzai Across the 8th Dimension and Quentin Tarantino’s Inglorious Basterds.

At press time over 25 screenings are taking place, and it is expected that ultimately hundreds of theaters across the country will join in. No matter the location, the unifying factor is that all films will be presented large and lustrous from 35mm film.

‘Less than 5% of our film history exists in a high-definition digital format,’ says Alamo Drafthouse CEO and Founder Tim League. ‘If you really love film, then join us to recognize, celebrate and support film screenings in independent theaters everywhere. This scrappy group of fellow cinephiles is truly preserving film history. Support your local theater, support 35mm (and 70mm) film on 3/5, the first annual Reel Film Day.’”

‘Nuff said, as Stan Lee would say. Support Reel Film Day at a theater near you!

About the Author

Headshot of Wheeler Winston Dixon Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions.

In The National News

Wheeler Winston Dixon has been quoted by Fast Company, The New Yorker, The New York Times, the BBC, CNN, The Christian Science Monitor, US News and World Report, The Boston Globe, Entertainment Weekly, The Los Angeles Times, NPR, The PBS Newshour, USA Today and other national media outlets on digital cinema, film and related topics - see the UNL newsroom at http://news.unl.edu/news-releases/1/ for more details.

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