As CineOutsider reports, “continuing the BFI’s work of unlocking film heritage in Britain, this fascinating DVD collection brings together a selection of public information films, propaganda shorts and adverts from the Second World War, drawn from the BFI National Archive, and contains films that give essential advice to a nation living in an age of austerity.
Originally shown in cinemas to British audiences during the Second World War, these films served to boost morale, covering topics which include rationing, staying healthy, how to grow vegetables, cooking tips and salvaging and recycling. These films were crucial to the British war effort and the campaign messaging has been much reproduced in modern advertising to this day.
Highlights of the collection include Tea Making Tips (1941), with ‘the six golden tips’ for making the perfect cuppa; director/artist/animator Len Lye’s When the Pie Was Opened (1941); Did You Ever See a Dream Talking (1943) starring comedian Claude Hulbert playing a Home Guard volunteer; Wisdom of the Wild (1940), a wartime twist on the long-running Secrets of Life natural history series; the Wicked Witch (1943), an advert for Rinso and A-Tish-oo! (1941), an instructional film on how to make a face-mask.”
There’s also a collection of Food Flash mini-shorts, each about 15 seconds long, which cover everything from ‘victory meals’ to the necessity of reporting rat infestations to the local council to prevent them from raiding food supplies. All the films are very brief, and together they give a fascinating look at a time and place long vanished from authentic recall for most people.
There’s nothing like living history – which this DVD supplies – to bring the past back to life before our eyes. I was lucky enough to get an advance copy from the BFI, and it’s a pip! You won’t see these films anywhere else – pick up a copy, and support the BFI, and international film history.