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Posts Tagged ‘Media’

How To Turn Off A Reporter With Just Five Words

Tuesday, August 18th, 2015

Here’s a great post from Maria Perez of PR Newswire / Profnet on how to alienate the media.

As Perez reports, “if you were on Twitter yesterday, you may have seen tweets with the hashtag #sourcefromhellin5words. The brainchild of Linda Formichelli, co-founder of The Renegade Writer and, the hashtag gave writers the opportunity to share five-word phrases that make them never want to interview a source again. Here is a roundup of some of the top phrases shared by writers:

  • “Can I review before publishing?” (@joyfc)
  • “I must approve final draft.” (@write4income)
  • “Oh, don’t use my name.” (@seanfdriscoll)
  • “It’s all off the record.” (@lisarab)
  • “Don’t quote me on that.” (@Steph_Steinberg)
  • “Hey don’t use this, but…” (@josephcurrency)
  • “Don’t use any of this.” (@seancolahan)
  • “Has this been published yet?” (@urbanmusewriter)
  • “Make me sound good, okay?” (@sheehanwriting)
  • “Just quote from my book.” (@gwenmoran)
  • “Read Chapter 7 of my book.” (@urbanmusewriter)
  • “Answers are in my book.” (@caroleenoury)
  • “It’s all on my website.” (@anngol)
  • “Just get quotes from my website.” (@write4income)
  • “Can’t you just email me?” (@urbanmusewriter)
  • “Just email me the questions.” (@clarionev)
  • “Totally forgot about our interview.” (@savvysuburban)
  • “My idea’s better than yours.” (@cassiemccorvey)
  • “My lawyer has to approve.” (@mariannevill714)
  • “We’re creating a new paradigm.” (@lformichelli)
  • “That publication isn’t big enough.” (@willieshamorris)

And, my favorite (albeit more than five words): “Write the story, let me read it, and then I’ll decide if I want to be interviewed.” (@annielogue).” One question: what does “we’re creating a new paradigm” even mean? Fascinating stuff, and completely true. Honestly, it’s really hard to believe – no, I take that back, it’s easy to believe – that people would lead with these phrases. So the next time the media contacts you, don’t start with this – it doesn’t work!

Great post, Linda and Maria!

Herbert Marcuse on The Information Society

Thursday, February 13th, 2014

I’ve been reading Herbert Marcuse’s 1964 classic One-Dimensional Man again; more relevant today than ever.

“In the most advanced areas of this civilization, the social controls have been introjected to the point where even individual protest is affected at its roots. The intellectual and emotional refusal ‘to go along’ appears neurotic and impotent. This is the socio-psychological aspect of the political event that marks the contemporary period: the passing of the historical forces which, at the preceding stage of industrial society, seemed to represent the possibility of new forms of existence. But the term ‘introjection’ perhaps no longer describes the way in which the individual by himself reproduces and perpetuates the external controls exercised by his society. Introjection suggests a variety of relatively spontaneous processes by which a Self (Ego) transposes the ‘outer’ into the ‘inner.’ Thus introjection implies the existence of an inner dimension distinguished from and even antagonistic to the external exigencies—an individual consciousness and an individual unconscious apart from public opinion and behavior.

The idea of ‘inner freedom’ here has its reality: it designates the private space in which man may become and remain ‘himself.’ Today this private space has been invaded and whittled down by technological reality. Mass production and mass distribution claim the entire individual, and industrial psychology has long since ceased to be confined to the factory. The manifold processes of introjection seem to be ossified in almost mechanical reactions. The result is, not adjustment but mimesis: an immediate identification of the individual with his society and, through it, with the society as a whole. This immediate, automatic identification (which may have been characteristic of primitive forms of association) reappears in high industrial civilization; its new ‘immediacy,’ however, is the product of a sophisticated, scientific management and organization.

In this process, the ‘inner’ dimension of the mind in which opposition to the status quo can take root is whittled down. The loss of this dimension, in which the power of negative thinking—the critical power of Reason—is at home, is the ideological counterpart to the very material process in which advanced industrial society silences and reconciles the opposition. The impact of progress turns Reason into submission to the facts of life, and to the dynamic capability of producing more and bigger facts of the same sort of life. The efficiency of the system blunts the individuals’ recognition that it contains no facts which do not communicate the repressive power of the whole. If the individuals find themselves in the things which shape their life, they do so, not by giving, but by accepting the law of things—not the law of physics but the law of their society.”

You can read the entire text of this absolutely essential book by clicking here.

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About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions. To contact Prof. Dixon for an interview, reach him at or

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