As Stephanie Merry writes in The Washington Post for March 18th, 2016, “Pee-wee Herman hasn’t changed a bit. It’s been three decades since his heyday, when he hammed it up in a snug gray suit for TV watchers every Saturday morning. But take a look at his new Netflix movie, Pee-wee’s Big Holiday, and prepare to be stunned. Has actor Paul Reubens — who first played the bowtied character in 1979 — found the fountain of youth? Sort of.
The Peter Pan-ish Pee-wee was never meant to age, so tech wizardry intervened. In postproduction, artists digitally retouched his face to turn back the clock. It’s called beauty work, and it’s been around for more than a decade. But it’s a hidden craft, practiced by artists who make every frame look sublime by toiling for long hours — while remaining invisible. ‘In a perfect world, you will never see our work,’ says one expert, Howard Shur, who started the Los Angeles-based digital effects company Flawless FX three years ago. ‘It will just look natural and normal.’
In the early days, the effects niche was reserved for music videos, to make pop stars pop. But over the years, business boomed as commercials, movies and TV got on board. Now, plenty of actors have beauty work written into their contracts. Maybe you can guess which ones, but you won’t get confirmation from the people who fix A-list flaws.
Non-disclosure agreements are the norm. Unless it’s a conspicuous part of the story, like Brad Pitt aging in reverse in The Curious Case of Benjamin Button or the flashback in Ant-Man that shaved 30 years off Michael Douglas’s face.
Or if an actor like Reubens admits it, as he did in a New York Times profile, exposing this little-known — and pricey — process. ‘I could have had a facelift and we would have saved $2 million,’ he said in the interview. Commercials and music videos tend to get more treatment than movies and television, according to Culley Bunker, who runs Skulley Effects in Los Angeles. In the former case, ‘they’re selling you an image, they’re selling you a product,’ he says. ‘Movies are more artistic.’
One of Flawless’s specialties is fixing continuity errors — minor adjustments that result from fast shooting schedules or tight set budgets. Let’s say an actor has a cold sore for two days of his 10 on set. Because movies are generally shot out of order, viewers might be distracted if the blister vanished and then reappeared.
Of course, it’s not always about continuity. According to multiple artists, a popular job is to take care of those pesky eye bags. Artists can also add muscle definition, zap blemishes, fix teeth and tame rogue strands of hair. The request can come from a record label, a director, a producer or a movie star, depending on the situation.
It’s not easy, nor is it quick. Each frame is digitally hand-painted. New York-based visual-effects artist Nathaniel Westveer, who works mainly on music videos, estimates that it takes him an hour to work on 24 frames — one second of footage.”