In his new show at MoMA PS1, which originally appeared in an earlier version Germany in 2012, artist Simon Denny critiques the culture of endless data, acquisition, and money as the ultimate value in an impressive installation entitled “The Innovator’s Dilemma,” based on the concept that “All You Need Is Data,” an obvious and ironic spin on the Beatles’ oft-repeated, if somewhat simplistic mantra, “All You Need Is Love.”
As the museum notes of the exhibition, “Denny’s work often refers to the psychology and abstract language of the new media economy, invoking ‘clouds’ of big data and the constant pressure to ‘update’ our lives. He typically finds the sources for his work within the materials, advertising, and packaging produced by technology and media companies, and often deploys graphic interfaces borrowed from commercial display to highlight connections between the utopian goals of the new media economy and those of historical modernism.”
Ken Johnson reviewed the show for The New York Times, observing that “in a recent column for The New York Times, the economist Paul Krugman argued that the benefits of the digital technology revolution of the past four decades have been greatly overestimated. The new technologies, he suggested, might be ‘more fun than fundamental.’ Worse, euphoric media chatter about how they’re changing the world for the better ‘acts as a distraction from more mundane issues,’ like putting people to work in usefully productive jobs.
In a similar vein, ‘The Innovator’s Dilemma,’ a hyperactive multimedia extravaganza by the Berlin-based artist Simon Denny at MoMA PS 1, takes down such irrational exuberance about technology and does it with sardonic verve. Along the way, it indirectly damns the high-end art market’s own inflationary mania. If Mr. Denny doesn’t get to the bottom of what’s causing the sociopathology infecting both industries, his show is certainly a rousing conversation starter . . .
To contemporary art followers, Mr. Denny’s strategies of satirical appropriation and parodic simulation might not appear particularly novel. Those who keep up with business journalism might find little of it especially newsworthy. Nevertheless, the combination of form and content makes for a persuasive protest against soulless capitalism.
In his catalog essay, Peter Eleey, PS 1’s chief curator and the show’s organizer, notes the obvious parallel of the tech industry’s drive to innovate to the contemporary art world’s hunger for the new and to today’s billionaire-inflated art market, with its proliferating fairs and private museums. It’s not an exact parallel: Old art may rise or fall in market value, but it usually doesn’t become worthless the way obsolete electronic devices do. But you get the idea.
In any case, there’s a deeper level of insight that Mr. Denny doesn’t quite crystallize, which has to do less with new technology than with money and how money disrupts and corrupts non-monetary values. As the title character of Shakespeare’s Timon of Athens, on discovering buried gold, put it, ‘Thus much of this will make black white, foul fair/Wrong right, base noble, old young, coward valiant.’
What happens in a society and culture where money becomes the measure of all things and technological innovation becomes just a way to make more money faster?”
More is less, and more wants more – I’d add another quote from Psalm 39.6 in the King James Bible, “Surely every man walketh in a vain shew: surely they are disquieted in vain: he heapeth up riches, and knoweth not who shall gather them.”
I’d say that this more than applies here – what’s the point of this endless acquisition, numbering of word patterns, the endless roll out of time wasting video games, the non-stop proliferation of useless apps and devices that separate us more and more from each other, plunging us into a wilderness of supposed “tech innovation?”