This afternoon, I had the good fortune to talk with Mark Lynch for his NPR show Inquiry from WICN radio, on my new book Death of the Moguls. In the 1930s and 40s the great Hollywood studios were ruled by a small group of men who had complete control over which films got made and what stars got to appear in those films. These moguls rule was absolute and together they had a feeling of “absolute immortality.” They were the real gods of Hollywood. But after they died, the era of the classic Hollywood studio also came to an end and the studios lost their individual identities. Here, I get a chance to talk about the book with Mark Lynch; we ran out of time just as we were getting started! Hope to do it again.
Posts Tagged ‘NPR’
Brent Baughman of NPR interviewed me recently, along with some other folks who work in the industry making what are known as “trailers” or “coming attractions” for films about to be released. It’s both a science and an art, blending marketing and creativity to get people out of their houses and into the theaters, which is proving increasingly hard to do in the era of pads. cellphones, and laptops; even television is outmoded.
People would rather stay at home and stream a film instead of going out to the movies; this is why only the most mainstream films now get a national release. The more thoughtful films get a “select cities” release in New York, Los Angeles, and other major markets; at the same time, the film is unceremoniously dumped into video on demand, either on television or the web, at sites such as Amazon, Netflix, and numerous other locations.
All of which makes getting people to actually “go to the movies” all the more important for major studio releases, which cost upwards of $80 – 100 million to make on average, and another $12-25 million or so to market. Here’s an excerpt from our conversation:
“[The] trailer for the 1938 version of A Christmas Carol features the actor Lionel Barrymore (Drew’s great-uncle), speaking directly into the camera about this charming new film. Leatherbound book? Check. Pipe? Check. Armchair by the fire? Check. The whole thing is so clearly not the savvy, heavily focus-grouped work of a modern trailer house that it’s hard to imagine it ever worked.
Early trailers, says film historian Wheeler Winston Dixon, were all like this. Very comfortable — and often full of over-the-top superlatives, like the trailer for Gone With the Wind. “‘Never so tremendous!’” Dixon says by way of example. “‘The screen’s greatest achievement!’ One critic at the time said it was the supreme example of writing so as never to be believed.”
Compare that with something like last year’s trailer for The Dark Knight Rises, which set a record for downloads in 2011. “The shots are shorter and shorter and shorter, and more fragmented,” Dixon says. “There have been a number of studies that demonstrate that the average length of a shot in a film have been shrinking every single year, because audiences absorb information faster — and there’s also a sense that you don’t want to bore them.”
A fascinating discussion on the impact of streaming media on the NPR website for their Talk of the Nation show, moderated by Tony Cox; in essence, what they’re saying is what I’ve been arguing for years; the advent of complete, anytime, on-demand streaming video, music, and text means that any time is prime time, and that we aren’t slaves to the networks anymore when it comes to scheduling. As far as content, though, that’s another matter. There’s still 500 channels and nothing on, if you know what I mean.
Read the transcript, and/or listen to it here.
About the Author
Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of numerous books and more than 70 articles on film and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or email@example.com.
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In The National News
National media outlets featured and cited Wheeler Winston Dixon on a number of topics in the past month. Find out more on the website http://newsroom.unl.edu/inthenews/