As I noted, “Noël Coward once observed that ‘television is for appearing on – not for looking at,’ but as the twenty-first century takes firm hold of our collective consciousness, it seems that everyone has become, in one form or another, a spectator of the events of everyday existence, whether at home or in the cinema. Reality shows and YouTube videos offer the prospect of instant stardom for the ‘lucky’ few whose videos ‘go viral,’ but for every video posted, there are literally millions of viewers who would rather watch than participate in the production of images.
It has become so much easier – and potentially safer – to stay home and let the images come to us, rather than to go out to a public place and view them with a crowd of strangers. Indeed, this is the era of what the theorist Gabriele Pedullà has described as “the spectator’s extreme volatility” (original emphasis). Images are anywhere, and everywhere, and there seems to be no escaping them, even if we wanted to, and weren’t constantly returning to our various digital screens for another visual ‘fix.’ And we aren’t only watching movies and videos; we’re viewing paintings, sculptures, drawings, live video camera feeds; we like to watch, just as Chauncey Gardiner did in Hal Ashby’s Being There (1979). Life was ‘real’ for Chauncey only if it was on television; for us, too, the image has become more real than life itself.
With lightweight portable tablets, smartphones, and other electronic devices proliferating rapidly in our culture, when one looks at images of family gatherings in 2013, one is struck by the fact that everyone is watching something on their own portable image device, and ignoring each other; we’re all watching each other all the time, but on some sort of electronic device, rather than face to face, and we have little time, thus, for any real communication or intimacy. We have been gradually transformed from a culture of human communication into a mediated society in which simulacrum images of the real have replaced human interaction. We’ve been both spectators and participants in the process of image production since the dawn of imagistic representation, but now it seems that more and more, we are content to simply watch anything that’s on, removing ourselves from existence.”