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Posts Tagged ‘Sony Pictures Entertainment’

“Isn’t it Bromantic?” – The Whole Damn Sony Mess, and What It Means

Monday, January 5th, 2015

I have a new article out today on The Interview (2014) in the Swedish film journal Film International.

As I note, “now that some time has elapsed between the Sony hack and the release of the film that apparently precipitated it, Seth Rogen and Evan Goldberg’s The Interview (2014), there are more than a few lessons to take away from the entire affair not only in the areas of film production and distribution, but also in the areas of cybersecurity. I’m certainly no expert on the latter part of this equation, although I know, as I told The Los Angeles Times on December 13, 2014, that what happened with the Sony hack was ‘a wake-up call to the entire industry […] the studios have to realize there is really no such thing as privacy. The minute anything goes on the Web, it can be hacked.’

That’s true of any cybersystem, and one of the bleakest aspects of the new digital Dark Ages; the blind faith in cloud computing technology, encryption systems, and supposed digital storage as being some supposedly ’safe’ method of keeping scripts, internal e-mails, rough cuts of films, music files and other products of any entertainment company securely beyond the reach of piracy. It’s a joke. If you want a secure method of keeping a film safe, make a 35mm fine grain negative of the digital master and bury it in the vault.

As far as internal communication goes, don’t send e-mails; use face to face conversations – even phones, especially cellphones, aren’t reliably secure. Cellphones can track your every move, and routinely do, so the location, duration, and content of your conversations are a matter of nearly public record. Assume that everyone is audio or video taping you all the time. Don’t make stupid jokes about sensitive issues.

Realize that everything you say and do – even within the confines of your office or home – is as public as the back of a snail mail postcard – actually, much more public, since postcards seem to routinely go through the mail without the least bit of scrutiny. In short, the era of hypersurveillance is here, and the much vaunted concept of Jeremy Bentham’s panopticon with it: there is no such thing as cybersecurity. So-called experts who are brought in in such situations prescribe various fixes, but the entire digital universe is so inherently porous and unreliable – almost existing to be hacked – that any such effort is doomed to perpetual, Sisyphian failure.

In this new atmosphere of perpetual vulnerability, Sony decides to go ahead with the production of The Interview, an extremely poorly made film in which two down-market television ‘tabloid news’ journalists, producer Aaron Rapaport (Seth Rogen) and his anchorman Dave Skylark (James Franco) snag an interview with Kim Jong-un (Randall Park, utterly miscast and completely unconvincing), and are then asked by the CIA to assassinate the North Korean dictator during the course of their visit, using a strip of ricin-impregnated paper to poison him with a seemingly off-the-cuff handshake. Naturally, the whole thing goes desperately wrong, with supposedly ‘hilarious’ consequences, but fear not – by the end of the film (spoiler alert) Kim is eventually killed by a nuclear missile.

I don’t propose to discuss the film at any great length here – it’s long, poorly edited and badly scripted (by Dan Sterling, from a story by Rogen, Goldberg and Sterling) with numerous adlibs throughout, it would seem, from an examination of the B-roll footage readily available on the web, and desperately unfunny. Rogen and Goldberg’s idea of direction is to make sure that everyone is in the frame and that the set is evenly lit, and then shout ‘action’ and see what happens.

The fact that the film cost a reported $44 million to make, not counting Digital Cinema Packages (DCPs, essentially films on a hard drive) and advertising, seems shocking, because it looks both shoddy and cheap. The sets, the props, the lighting, the overall physical execution of the film is simply throwaway ‘documentation,’ nothing more. In short, it looks like a bad TV movie from the 1970s.”

You can read the rest of the essay by clicking here, or on the image above.

The Interview Opens On The Web

Wednesday, December 24th, 2014

Sony suddenly decided to upload The Interview to the web today – after nearly pulling it altogether.

So Sony decides to dump The Interview on Google, XBox and YouTube VOD for $6.99 or so, thus creating the first saturation booking campaign on the web, essentially opening everywhere at once to forestall negative word of mouth. At the same time, however, this undercuts all the independent theaters who plan to open the film tomorrow when the major chains wouldn’t, thus depriving them of some very profitable playdates – most people will simply stay home and watch it.

And, of course, within minutes, literally hundreds of “rips” were uploaded to YouTube, but were almost immediately taken down, with a cheerful announcement that “we’re sorry, but this video has been removed . . .” etc. So this is a public relations coup for Google – a major Hollywood film opening on YouTube, which will drag more eyes there – and a nice “save face” for Sony, in the form of an early Christmas present to viewers – and if it works, we may see less of theaters in the future altogether.

Why go out, when you can stay home and see first run films on your laptop? But I wonder what the theater chains will do if this becomes the new model; they can’t compete against streaming home video using 4D, 3D and huge screens forever. Streaming The Interview, since the major chains won’t touch it, is a really innovative strategy, along with the “art house” break in major cities, as well as small ones – it’s even playing at Lincoln Center in Manhattan. This may be the way all movies are distributed in the future – but you have to admit, this one had one heck of a viral buzz going for it.

It’s an interesting strategy.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him wdixon1@unl.edu or his website, wheelerwinstondixon.com

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