Still, I was surprised by this news item; Kodak is re-introducing a Super8mm camera that shoots actual film, which at this point is being marketed at much too high a price point for the average consumer, but is rather aimed at those who want to use film as a medium for artistic expression.
The last Super 8mm camera I owned, many years ago, was a Kodak Super 8mm sound camera, which used 50 ft. cartridges of film with a magnetic sound strip on the side – it worked well enough, particularly when one used high speed Ektachrome film, but it was almost instantly superseded by the advent of video cameras – and that, for the moment, was the end of that.
However, as Don Clark notes in The Wall Street Journal, “Eastman Kodak Co., the photography pioneer that was disrupted by the digital revolution, is placing a new bet on a gadget from a simpler time. The company is using the Consumer Electronics Show to lay out plans for a film camera based on the Super 8 design launched 50 years ago. Kodak stopped producing Super 8 units in 1982, after video cameras savaged the market for home movies made with film.
Jeff Clarke, Kodak’s chief executive, isn’t ignoring the changes in the market now that billions of consumers own mobile phones with digital cameras. But he believes professional filmmakers and serious amateurs will appreciate the subtle qualities of an analog medium that many Hollywood veterans used to learn their trade.
Mr. Clarke cites the preference among many Hollywood directors to shoot on 35-millimeter or 70-millimeter film. He also sees a parallel in the way some audiophiles prefer the analog medium of vinyl records.
Kodak plans to play on some of the conveniences of digital technology. Just as movies shot on film are usually converted to digital files for editing and projection, buyers of the new camera that turn to Kodak for processing will get a digital copy of their imagery as well as eight-millimeter film to use in projectors.
The new camera will feature a digital viewfinder, he said. ‘This is no longer the classic script of a war of digital versus analog,’ Mr. Clarke said. ‘What it really is now is the complementary characteristics of both.’ . . .
The first Super 8 camera was launched at the 1964 New York World’s Fair and went on sale the next year. It featured a pistol-style grip and packed eight millimeter film in a cartridge, an advance that avoided the need to thread film through the camera in the dark.
Kodak’s effort to revive Super 8 is aimed in large part at film schools, where many students no longer get a chance to experiment with analog footage, Mr. Clarke said. He also expects some people making commercial or experimental films–who have sometimes used eight- or 16-millimeter footage–to try the new product.
Mr. Clarke said Kodak has received expressions of support for the new camera by many Hollywood directors, including Steven Spielberg and Star Wars director J.J. Abrams, who directed a 2011 film called Super 8 and was famously hired by Mr. Spielberg as a 14-year-old to work on the older director’s Super 8 film archive.”
I would also venture to say that a lot of old Super 8mm cameras will now be brought back to life, assuming that Kodak makes enough raw stock. And as one commenter on the article noted, “Dwayne’s in Parsons, KS (notable as the final Kodachrome shop) will process a 50ft super-8 cartridge for $12. Just saying.” Hmmmm . . .