As I write, “Some people get into the movie business because they have a passion for film. Some have dreams of creating the ‘great American movie,’ or rising to the top of the Hollywood Dream Factory. But as mainstream films become ever more expensive, routinely costing $100,000,000 or more simply to produce, and then under-performing at the box office – Pacific Rim and The Lone Ranger are two prime examples – it seems that the old system of making movies is broken.
The risks are simply too great – a few bad bets can sink a studio. Low budget films like The Purge and The Conjuring, both made for a pittance, rule the multiplexes. Spectacle and special effects just don’t bring in audiences anymore; people want something new, and outrageous, for their entertainment dollar. And a relatively new studio in Hollywood, The Asylum, is dedicated to doing just that; giving the viewer something the majors won’t. Something like Sharknado (2013).
The Asylum is following in a long line of low budget Hollywood production companies. Independent film studios, like American International Pictures in the 1950s and 60s, and Roger Corman’s New World Pictures and Concorde/New Horizons in the 1970s and 80s, offered viewers something the mainstream studios couldn’t; films aimed directly at their target audience – outlaw movies that made up their own rules as they went along.”