As Todd Spangler writes in Variety, “Turner is set to launch FilmStruck — its first subscription video-on-demand service, stocked with hundreds of arthouse, indie, foreign and cult films along with a host of additional related content — on Oct. 19. FilmStruck, which Turner execs have said is an opportunity to test out the direct-to-consumer SVOD segement, is developed and managed by Turner Classic Movies (TCM) in collaboration with the Criterion Collection.
FilmStruck will be available only in the U.S. initially. It will have three pricing tiers: the entry-level service is $6.99 per month; FilmStruck + The Criterion Channel is $10.99 monthly, offering everything in the base FilmStruck subscription plan plus unlimited access to Criterion’s entire streaming library of films and special features, along with exclusive original programming; and an annual subscription of $99 per year for FilmStruck + The Criterion Channel.
FilmStruck’s rotating selection includes films from such indie studios as Janus Films, Flicker Alley, Icarus Films, Kino, Milestone, Zeitgeist, Film Movement, Global Lens, First Run Features, Oscilloscope Laboratories and Shout Factory, along with movies from major studios including Warner Bros. and MGM.
‘By combining the expertise at TCM and the Criterion Collection – two of the leading authorities in film preservation and history – we have created something really special that is a must-have for passionate film lovers,’ said Jennifer Dorian, general manager of TCM and FilmStruck. Turner commissioned a research study of 2,000 film fans across the U.S., conducted by Frank N. Magid Associates, and drew from that an estimate that there are 15 million people 18-49 in the States who would be interested in a service like FilmStruck . . .
The challenge for FilmStruck will be to capture a share of consumers’ wallets against a myriad of other SVOD offerings in the market, including mainstream players like Netflix, Hulu and Amazon Prime Video, as well as more directly competitive services tailored to film buffs, including Fandor and Tribeca Shortlist, a joint venture of Lionsgate and Tribeca Enterprises.
Titles to be featured on FilmStruck include Babette’s Feast, Blood Simple, Blow-Up, Breaker Morant, A Hard Day’s Night, Mad Max, Metropolis, Moulin Rouge, My Life as a Dog, Paths of Glory, The Player, A Room with a View, Seven Samurai, The Seventh Seal, The Unbearable Lightness of Being, Stardust Memories, The Trip to Bountiful, The Umbrellas of Cherbourg and Woodstock.
In addition, beginning Nov. 11, FilmStruck will become the exclusive streaming home to The Criterion Channel, offering what the companies say is the largest streaming collection of Criterion films available, including classic and contemporary films from around the world, interviews and conversations with filmmakers and never-before-seen programming.
With the FilmStruck deal, Criterion films are rolling off Hulu, which had been the exclusive streaming partner for Criterion’s library in the U.S. since 2011. FilmStruck will be available on the web, Android and iOS devices, Apple TV and Amazon Fire TV, with additional platforms and devices coming in the future. As with Netflix, Hulu and other services, FilmStruck offers only video streaming (with no downloads for offline viewing).
The FilmStruck service will feature over 70 curated and constantly refreshed programming themes, along with exclusive bonus content like hosted introductions, originally produced pieces, interviews and rare footage.” Sounds promising, and also exclusive, as the highlighted section above demonstrates. If you want Criterion versions of these classic films – the best on the market – as streaming media, then FilmStruck will be your one and only choice.
In addition, as TCM itself uses an ever-tighter playlist of classic films, this will be a welcome opportunity to move beyond the televised offerings and program your own film festival, so to speak. But as Spangler notes, the real problem will be gaining market share in an already crowded field, but for the dedicated movie buff, the Criterion “exclusive” angle will more than solve that problem, I would think.
All in all, everything is moving to the web – streaming, with no downloads and physical media. This is both a good and bad thing; I’m a diehard physical media person, and if possible, I like to get the films that I really want to see again and again on DVD or Blu-ray. But there’s no denying that there’s vast market to be tapped here, and if TCM and Criterion can do it with FilmStruck, more power to them. With the collapse of the art house circuit worldwide, everything is moving online.