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Your Kindle Is Reading You

Saturday, June 30th, 2012

Your Kindle knows more about your reading habits than you think.

Here’s an interesting item that was suggested by my student Jeff Bragg; I’m probably going to include this in the final draft of my book Streaming: Movies, Media and Instant Access, which is at the publisher’s now, but which will certainly be edited right up to the publication date.

As media critic Alexandra Alter notes in The Wall Street Journal, “in the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.

For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.

The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.”

As Jeff Bragg pointed out to me, “as someone who uses a Kindle every day, I had never thought much about the data they were collecting and how they might put it to use. It looks like publishers will be making similar ‘focus group’ type moves in the future in order to maximize profits. We can only hope that authors don’t end up letting general audiences influence their work too much. One particular example that struck me was an author who reconsidered writing out one character simply because 30% of the audience ‘liked’ him.”

Interesting and typically intrusive technology. You can read the entire article by clicking here, or on the image above.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu. Visit him at his website wheelerwinstondixon.com.

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