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Posts Tagged ‘Theatrical Exhibition’

The Oldest Single Screen Movie House in New Orleans

Sunday, September 28th, 2014

René Brunet, at 93, runs the extremely successful Prytania movie theater in New Orleans.

As Matt Higgins reports, “it may seem incongruous that a one-screen neighborhood movie theater is thriving in the multiplex era. Or that a 93-year-old is still in charge of the place. But the 100-year-old Prytania Theater and its nonagenarian owner, Rene Brunet, seem happy enough as exceptions to the rules. Since 1996, Brunet and his son Robert have kept the Prytania in business at Prytania and Leontine streets with a canny mix of low-cost, throwback movie selections and cutting-edge technology.

In one sense, it’s a reminder of a time when dozens of similar theaters operated all over New Orleans — and every other U.S. city. Yet in other ways, the Prytania feels right at home in 2014, an era when young college graduates are leaving suburbs for cities and ‘walkability’ has become a watchword of urban development.

In fact, while it may be too soon to declare a revival of the neighborhood theater, at least one would-be imitator may appear soon, with a historic building in the 600 block of North Broad Street slated to be converted into a four-screen theater in the coming months. Robert Brunet admits he was against his father buying the Prytania, which he reopened in 1997 just a month before the AMC Palace opened in Elmwood with 20 screens. ‘We struggled in the beginning,’ he said, ‘but my dad’s passion was the single-screen theater. He grew up in it.’

Which is not to say the Brunets are strictly about nostalgia. In 2006, they invested $850,000 in a major renovation, installing the equipment necessary to show digital movies rather than film. In fact, Brunet claims the Prytania was the first theater in New Orleans to do so. Industry experts like Wheeler Winston Dixon, a professor of film studies at the University of Nebraska, say there is really no way to continue operating at this point without having made that transition. Studios no longer even provide new movies in any other format. ‘Film is dead,’ he said. ‘It’s digital all the way.’

Older films, combined with new releases and selections with a local flavor, such as The Curious Case of Benjamin Button and Beasts of the Southern Wild, attract an audience that a multiple-screen suburban theater would not, the Prytania’s owners say. ‘We cater to our neighborhood,’ Brunet said. ‘Our films are similar to Uptown. It’s a good cross-section.’ And then there are the less-tangible things about the place that let you know you’re in New Orleans. ‘Here, you can come five minutes late,’ he said. ‘You can walk in with a cocktail, and we’re not going to throw you out. It truly is a neighborhood experience.’”

See? If you do right, you can still fill the house night after night – thank goodness!

‘In Broad Daylight: Movies and Spectators After the Cinema’ by Gabriele Pedullà

Sunday, August 18th, 2013

I have a review of Gabriele Pedullà’s book In Broad Daylight in the new issue of Film International.

As I write, “This slight but explosive volume, published in an English translation by Verso in 2012, has been kicking around on my work desk for about a year. I wrote a rather negative review of it for Choice, the library journal, and while I don’t want to recant anything I said there, I nevertheless find the book sticking with me in ways I hadn’t anticipated. I don’t agree with most of what Pedullà has to say, as I’ll detail, but he puts up a good fight.

Pedullà, a professor of Contemporary Literature at the University of Rome 3 and visiting professor at Stanford, is first and foremost a polemicist – he’s the guy who throws verbal bombs into the mix, and phrases statements of opinion as if they were fact. But for all of that, there is really very little that’s controversial here. Pedullà’s main thesis is inarguably correct, at least from my perspective; the era of dominance for the theatrical exhibition of motion pictures is finished. Or as he puts it on the opening page of his book,

‘The age of cinema, it is commonly claimed, is now drawing to a close. Day after day signs of a profound change in our relationship with moving images proliferate. The winnowing of box-office receipts, the shrinking size of the audience, the decreasing time lag between a film’s theatrical release and it commercialization on video, television’s growing cultural prestige: these indications, at once social, economic and aesthetic – only make the prophecy all the more credible. If cinema for decades represented the standard and even optimal filmic experience, the touchstone for all other forms of viewing, this formerly undisputed and indisputable centrality is today contested at its very core.’

All true, and yet, as I thought then, and still do now, Pedullà protests too much. The impact of web here is barely even mentioned, and as for ‘television’s growing cultural prestige,’ I have serious doubt about that. For Pedullà, the idea that viewing a film in a theater is the optimal way to see a film is an object of ridicule; summoning up derisively the words of Chris Marker as a member of the ‘old guard,’ Pedullà quotes Marker as noting that ‘on television, you can see the shadow of a film, the trace of a film, the nostalgia, the echo of a film, but never the film,’ and then takes Jean Eustache to task for the similar statement that ‘you can discover a film only at the movie theater.’

To these statements, which to my mind have more than a grain of truth to them, Pedullà’s disdain notwithstanding, I would add the words of the late director Roy Ward Baker, a friend of mine, who directed the only really first-rate film on the Titanic disaster (A Night To Remember, 1958). During an afternoon’s discussion in 1994 at his home in London, Baker told me that he’d been shocked by the impact of viewing a recent theatrical screening of A Night To Remember at a retrospective of his work at Britain’s National Film Theatre.

As Baker told me, ‘I felt like I was seeing it for the first time, you know? Like it was real again. I’d grown so used to seeing it on television, I’d forgotten what it was really like.’ Then, he leaned forward and said two sentences that I have never forgotten since; at least for me, they cut to the center of this entire argument. ‘You see’ Baker said, ‘on television, or on a DVD, you can inspect a film. But you can’t experience it.’ That comment hit me like a bolt of lightning; true, direct, and utterly incisive.”

You can read the entire review by clicking here, or on the image above.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of numerous books and more than 70 articles on film and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu.

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