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Posts Tagged ‘Theatrical Motion Pictures’

Digital Age Prompting Closure of Military Base Movie Theaters

Sunday, January 20th, 2013

Military base movie theaters are closing because of the shift to digital projection.

Here’s an interesting piece by Dirk Lammers of the San Francisco Chronicle on the closing of numerous military base movie theaters around the globe, because they can’t get the funding to make the jump to digital projection. As Lammers writes of the photo above, “movie patrons wait for the showing of Hotel Transylvania inside the theater on Ellsworth Air Force Base in South Dakota on its last day of operation, Saturday, Jan. 19, 2013. The Army and Air Force Exchange Service theater serving airmen and their families is one of 60 across the globe that’s closing because it’s too expensive to switch from 35 millimeter film prints to an all-digital projection format.

Stacey Darling loves watching family movies at the Ellsworth Air Force Base theater in South Dakota because it’s so much more affordable than taking her three children to the multiplex in nearby Rapid City. Darling, whose husband is an airman, has been catching second-run films on base for about 2 1/2 years, and was there Saturday for the theater’s last showing. The movie theater is among 60 around the globe run by the Army and Air Force Exchange Service that is screening its last picture show amid the industry’s conversion to digital projection.

Darling said she wishes she could go to the theater even more now that her husband, Senior Master Sgt. David Darling, has deployed to southwest Asia. [But] it’s just not cost effective for the exchange service to invest the $120,000 per theater needed to convert from 35 millimeter film to the new format at the theaters that are being closed, said spokesman Judd Anstey. ‘At locations where customer attendance is decreased due to a preference for off-installation entertainment venues, a determination has been made that continued operation is no longer a viable option,’ Anstey said.”

I have only this to say: $120,000 a theater to convert to digital? This is too much money? These theaters provide both entertainment and a meeting place for those in the armed forces; once again, one more place for people to gather together and share a sense of community is vanishing in the digital era.

Read the entire article by clicking here.

Frame by Frame Video: Commercials in Movie Theaters

Tuesday, June 12th, 2012

I have a new video today, directed and edited by Curt Bright, on advertisements in movie theaters. You can see it by clicking here, or on the image above.

I’m not at all sure that the image above is appropriate in this regard; these people seem to be enjoying what’s on the screen, which isn’t often the case with commercials. As the profit margin for theatrical presentation of films continues to drop, however, and even concession stands profits don’t really make that much difference, commercials at the movies have become a necessity if movie theaters are going to continue to survive.

This video offers a brief explanation of the problem; thanks again to Curt Bright for an excellent job on the direction and editorial supervision of this piece.

Hollywood Moves to The Web

Sunday, February 26th, 2012

Hollywood’s theatrical fortunes continue to decline, as the ever-reliable Brooks Barnes reports in The New York Times, but it seems they have a fix on how to move to the web, and make it pay.

As Barnes reports, “Movie attendance hit a 16-year low in 2011. Star wattage continues to dim. DVD sales keep plunging. Almost none of the films being honored at Sunday’s Academy Awards have struck a mainstream nerve.
Yet Hollywood has a noticeable spring in its step. After all, it’s not the music business.

Instead of Hollywood suffering its own Napster moment — the kind of digital death trap that decimated music labels first through the illegal downloading of files and then by a migration to legal downloads almost solely through iTunes — several deals announced this month have it feeling more in control.

While studios still consider piracy a huge problem and feel stymied by Silicon Valley (and Washington politics), they nevertheless control their content. And now the Web is coming to them.

Google is developing a home entertainment device and several media companies have announced plans for new online streaming services. Taken together, the moves mean no supplier will have a monopoly over the distribution of films and television on the Internet. With more buyers comes leverage, and higher prices for content

‘The mood has shifted from,”Oh, my God, our business models are broken and we’re going to be cannibalized” to something resembling euphoria,’ said Peter Guber, a former chairman of Columbia Pictures who is now chief executive of the Mandalay Entertainment Group, which has interests in movies, TV and sports. ‘Studios see a robust, accelerating online market.’”

It makes sense; with admissions at a 16 year low, the viewers have to be somewhere, and unlike the music business, it seems that Hollywood has figured this out in time for a variety of reasons.

Read the whole piece here; more evidence of the ever changing landscape of cinema.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of numerous books and more than 70 articles on film and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu.

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National media outlets featured and cited Wheeler Winston Dixon on a number of topics in the past month. Find out more on the website http://newsroom.unl.edu/inthenews/