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Posts Tagged ‘Todd Leopold’

Why Can’t You Stop Watching Netflix? – CNN

Tuesday, July 22nd, 2014

Netflix wants you as a viewer – and you’re responding – in droves.

As Todd Leopold writes in today’s CNN.com, “the streaming and DVD service [Netflix] knows what you’ve rented and streamed and how long it took you to watch. It knows what genres you like and what performers you prefer. Who knows? It may even have an idea whether you prefer your popcorn lightly salted or slathered with butter. (Don’t want the rest of the world to know? It’s also testing a privacy mode.)

It has taken this knowledge and managed to produce a few hits of its own — not just with audiences, but also within the industry. Netflix is having a moment. Its series, such as House of Cards and Orange Is the New Black, recently picked up 31 Emmy nominations. Wall Street approves of the strategy, having bid up Netflix’s share price 10-fold in the last five years.

And the audience? Netflix just announced it has cracked 50 million subscribers, more than double the number it had just four years ago. It has taken some old showbiz lessons — trust the creatives, budget them appropriately — and added some new twists: Binge-watching. Deep data mining. Exploiting the catalog as if there were nowhere else to go.

Can it maintain its dominance? It wasn’t so long ago that the place was posting losses and alienating customers. Pop culture doesn’t sit still, and neither does business. Netflix, which helped drive Blockbuster into oblivion, has to watch challenges from distributors such as Amazon and Hulu — not to mention stay friendly with content providers like movie studios.”

What will happen next? Stay tuned – I contributed a few thoughts to this piece.

 

Pics or It Didn’t Happen – The Primacy of the Visual

Saturday, August 3rd, 2013

Here’s a fascinating article on the rising dominance of totally visual culture by CNN’s Todd Leopold.

As Leopold notes, “the blur of communications has progressed from letters and e-mails to texts, tweets and Instagram pictures. Long, detailed speeches have turned into clips, then sound bites, then Vines, Snapchat and animated GIFs. Yes, we’re adjusting to an image-intensive, brevity-favoring world, a world as close and available as our smartphone. It’s a fast-growing, hugely popular world that rewards short attention spans.

Instagram was born in 2010; as of June, it has 130 million monthly active users and 45 million photos posted per day. Vine, the six-second video app introduced by the Twitter folks in January, became the iTunes app store’s most popular free download within three months. It had 13 million users as of June, and its most active users post more than 14 Vines per day. Not to be outdone, Instagram launched its own short-video feature in June.

Users of Snapchat, a messaging platform popular with teens, exchange 200 million pictures a day. President Obama’s campaign used a Twitter photo to express thanks after his 2012 re-election; it became the most popular tweet in Twitter’s history. Danny DeVito sends out photo- bombing pictures of his ‘troll foot’ at every opportunity. Creative types have used Vine and Instagram to create memes, jokes and art. All this gives new meaning to the Internet rule, ‘Pics or it didn’t happen.’”

My thanks to Gwendolyn Audrey Foster for sharing this with me; fascinating reading.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu. Visit him at his website wheelerwinstondixon.com.

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