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Tony Palladino, Designer of the “Psycho” Logo

Friday, May 23rd, 2014

I’d always thought Saul Bass created this title design, but I was wrong.

As Stephen Heller reports in The New York Times, “Tony Palladino, an innovative graphic designer and illustrator who created one of the most recognizable typographic titles in publishing and film history, the off-kilter, violently slashed block-letter rendering of Psycho, died on May 14 in Manhattan. He was 84. Mr. Palladino’s conception for Psycho originally appeared on the book jacket for Robert Bloch’s 1959 novel of that title, published by Simon & Schuster. Alfred Hitchcock purchased the rights to the lettering for the film’s promotion, which influenced the stark opening credit sequence created by Saul Bass. Palladino said the design — stark white letters torn and seemingly pasted together against a black background to resemble a ransom note — was intended to illustrate typographically the homicidal madness of the novel’s protagonist, Norman Bates. ‘How do you do a better image of Psycho than the word itself?’ he said.”

He certainly found the right way to do it; this is an iconic image if ever there was one.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of thirty books and more than 100 articles on film, and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. All comments by Dixon on this blog are his own opinions.

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Wheeler Winston Dixon has been quoted by Fast Company, The New Yorker, The New York Times, the BBC, CNN, The Christian Science Monitor, US News and World Report, The Boston Globe, Entertainment Weekly, The Los Angeles Times, NPR, The PBS Newshour, USA Today and other national media outlets on digital cinema, film and related topics - see the UNL newsroom at for more details.

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