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Posts Tagged ‘YouTube’

Why Do You Watch Ads on YouTube?

Tuesday, September 9th, 2014

Really, why do you watch those damned ads on YouTube?

Erika Morphy of E-Commerce times asked me the same question, and as I told her, “YouTube encourages the viewer, more than other sites, to constantly keep clicking from one image source to the next, and with many of the ads starting automatically at the top of the video — though some have a five second ‘opt out’ feature — the temptation to click on the video to see what it might offer is almost overwhelming. Viewers essentially see ads on YouTube as another video, rather than being a commercial — just another video to click on and view. In a world which exists entirely through clicks, the viewer just keeps on hitting the next button, and then the next, until the entire site becomes a seamless blend of content and commercial advertising.”

You can read the whole story here; YouTube really is now all advertising – the death of a platform.

News Flash – Bunny Eating Raspberries!

Saturday, May 10th, 2014

When I got up yesterday morning, this was the most popular video on YouTube.

It then had about 300,000 views. I went to the gym, worked out, came home, and it was still there, with 300,000 more views. By Saturday night, it had 2,285,415 views, and was still going strong. By 8:21 AM on Sunday, it had 3,703,441 views, and had knocked the trailers for several “big” summer movies out of the top spot. By Sunday afternoon, it had amassed 4,217,784 views, and by Sunday night, 5,461,489 views, and showed no signs of slowing down. As of Tuesday May 13th, it was still climbing, with an amazing 8,502,302 views. So what it is it?

It’s 33 seconds of a rabbit, in close-up, eating some raspberries, so you can’t say that it’s inaccurately described. At least no one is getting killed, there isn’t some horrible disaster, and perhaps that’s the point – this rabbit doesn’t know about any of this, and simply wants to eat some raspberries, even if she/he doesn’t know what raspberries are – they’re sure tasty!

Perhaps more than a century after the cinema was invented, we’ve gone back to the days of the Lumière Brothers, who simply photographed the world around them in static, one minute films with no camera movement, showing workers leaving their bicycle factory, or people walking in the park, or a baby having a snack – and why not? It’s pure, simple, clear, and innocent.

When Andy Warhol first started making films in the early 1960s, with such titles as Eat (45 minutes of a man eating a mushroom), Sleep (6 1/2 hours of a man sleeping), Haircut (33 minutes of a man getting a haircut), to say nothing of his long series of several hundred 3 minute “screen tests,” he was doing much the same thing.

Perhaps we’ve come full circle again, to meditate on real life.

Kevin Spacey on The Future of Televison

Sunday, August 25th, 2013

Kevin Spacey has a few words of wisdom on the future of broadcast television and convergence with the web.

Spacey, who gave the keynote James MacTaggart Memorial Lecture at the Edinburgh Television Festival on August 23rd, as reported in The Guardian — one of my favorite newspapers — told the audience that “clearly the success of the Netflix model – releasing the entire season of House Of Cards at once – has proved one thing: the audience wants control. They want freedom. If they want to binge – as they’ve been doing on House Of Cards – then we should let them binge. [This] demonstrated that we have learned the lesson that the music industry didn’t learn – give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it rather than steal it. If you watch a TV show on your iPad is it no longer a TV show? The device and length are irrelevant. For kids growing up now there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game Of Thrones on their computer. It’s all content. It’s all story.”

You can view video excerpts from the lecture here — about five minutes, condensed — and Spacey makes some very good points.

Roger Corman’s You Tube Channel

Saturday, June 8th, 2013

Legendary producer/director Roger Corman is launching a pay YouTube channel on June 13th; click here, or on the image above, to listen to Corman introduce the new venture.

Always a few steps ahead of the game when it comes to distribution and exploitation of his product, Roger Corman has cut a deal with YouTube to stream his library of more than 400 films on his own YouTube channel, films that he either produced or directed, with the initial emphasis on the more “mainstream” fare, but who knows what will happen as the channel evolves?

Let’s not forget that when no one else would strike a deal with Ingmar Bergman for the American rights to his masterpiece Cries and Whispers, Corman stepped in with a telephone offer to distribute the film in the US based solely on two conditions; one, that it be a “representative Bergman film,” and two, that it was shot in color. This was no problem for Bergman, who readily agreed, and the film went on to become Bergman’s biggest American hit, which Corman booked in not only legitimate theaters, so to speak, but also in drive-ins.

Roger Corman has inspired dozens of filmmakers, actors, writers, and marches very much to his own drum; he was finally recognized by the Academy of Motion Picture Arts and Sciences with a special Academy Award© for his lifetime contribution to the cinema. Corman has directed and produced, or served as the co-producer or distributor, for a lot of excellent films, and he’s constantly, even in his 80s, reinventing himself to keep up with the times.

Streaming is the way to go these days, and Roger is one of the first to jump on the bandwagon with a pay channel in this area; judging by the enthusiastic comments from his many fans, the channel should be a solid hit, and hopefully he’ll run some of the more interesting arthouse films he championed in the 1970s and 80s along with the solidly commercial work; this could be a very interesting undertaking.

Click here for a more detailed article on Corman’s Drive In Theater.

About the Author

Wheeler Winston Dixon

Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln, is an internationally recognized scholar and writer of film history, theory and criticism. He is the author of numerous books and more than 70 articles on film and appears regularly in national media outlets discussing film and culture trends. Frame by Frame is a collection of his thoughts on a number of those topics. To contact Prof. Dixon for an interview, reach him at 402.472.6064 or wdixon1@unl.edu.

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